Rachel Nies, Author at Marketing, content, & technology to help printers sell more printing

You’ve been there: a new order comes in, the deadline is tight, and the file? Not quite ready. Whether it’s missing bleeds, fuzzy images, or font issues, file prep problems can slow everything down and create more stress than they should. The good news? You can head off most of those headaches by giving your print buyers a little help without piling more work on your plate. Here are four practical ways to set them up for success. 1. Share Common File Prep Pitfalls Not every client knows what goes into a production-ready file, and that’s OK. A simple, printer-approved checklist can make a big difference. That’s why we put together a free guide on the most common file prep mistakes. It’s an easy win: give your customers the info upfront, and you’ll both save time later. >> FREE DOWNLOAD: Top 7 File Prep Mistakes 2. Offer Setup Support That Scales If your clients design their own pieces, you know how often things like margins, trim areas, and safe zones get overlooked. That’s where artwork layout templates can help. Available as a website add-on, these downloadable templates (branded with your company’s logo) include clear design boundaries for popular products and

We’ve heard it before, and maybe you’ve even said it yourself: “I delete most of the emails I get. I don’t think email really works.” It’s an honest thought. But here’s the thing: you aren’t your print buyer. Just because email doesn’t resonate with you doesn’t mean it doesn’t work. In fact, many of your print buyers rely on email as their primary way of hearing from businesses they trust. Some aren’t active on social media. Some toss printed mail in the trash. Some skip websites altogether and just wait for updates to hit their inbox. Visibility For Printing Companies Matters If you’re not showing up where your customers are paying attention, even if that’s not where you prefer to engage, you’re invisible.And when you’re invisible, you’re forgotten. That “I didn’t know you did that” moment?That’s the sound of a missed opportunity echoing in your inbox. You’re Not Trying to Reach Everyone. Just the Right Someone. It’s easy to assume your audience behaves like you do. But marketing works best when you meet people where they are, not where you wish they were. Even if 90% of your list scrolls past your email, that remaining 10% may be your best

As the fall season draws closer, September brings the perfect opportunity to help your customers refocus, reconnect, and stand out. With routines resuming and back-to-business energy in the air, now is the time for printers to help clients deliver marketing that gets noticed, especially with banners that boost visibility and drive results. The September content—available now for download and print—features tools that make your clients’ messages clear, bold, and effective. From high-impact banners to lighthearted newsletters, every piece is designed to turn heads and support real marketing goals. Here’s a look at what you can start producing today for September outreach. Direct Mail For Printers Options Coffee Break Type: Direct Mail Humor NewsletterDimensions: 8.5″ x 14″Coffee Break Highlighting humor and fun themes, Coffee Break keeps connections strong with a fresh mix of jokes, trivia, and notable dates. This issue features punchlines like: “What do you give a man who has everything? Penicillin.” “My grandma has the heart of a lion—and a lifetime ban from the zoo.” The sidebar article plays with the age-old question, “How many does it take to change a lightbulb?” with witty answers from optometrists, politicians, and programmers. Paired with an October calendar full of trivia-worthy milestones,

What makes a high-value customer say, “Yep, this is my printer”? You could have the best pricing, stellar turnaround, and years of experience, but if that trust doesn’t come across on your website, the sale might not either. And for your dream clients, the nonprofits, schools, manufacturers, and marketing teams you really want, your website is the first sales call. So let’s make sure it’s pulling its weight. Why Trust Details Matter More Than Ever When print buyers visit your website, they’re often thinking: “Can I trust this company to do what I need, on time, without making me look bad?” They’re not looking for bells and whistles. They’re looking for signals—visual, verbal, and structural—that show your shop is experienced, approachable, and built to deliver. The 8 Trust Builders Your Website Can’t Afford to Miss 1. Clear, Clickable Navigation Your website’s navigation should feel like second nature. A first-time visitor should be able to land on your home page and know within seconds what you do, what to click next, and how to place an order. If your website is crammed with vague or internal-facing terms, simplify it. Use buyer-friendly language like “Order Printing,” “Request a Quote,” or “What We

It’s been a while since I’ve had the chance to step out of the day-to-day marketing mindset to remind you of, and hopefully inspire you with, a bigger idea. So, today’s the day! After meeting with printer after printer to discuss their marketing strategies, there’s been this growing “earworm” in the minds of printers that I think needs to be said out loud. You see, there’s a quiet little lie infiltrating our industry. Maybe you’ve noticed it, and maybe it’s crept into your thoughts, too. It’s the lie that says, “Print can’t keep up.” It’s not something people in the industry usually say directly. But you feel it, and I hear it in your voices when orders slow, when clients lean harder into digital, and when it feels like everything is changing faster than you can keep up. To be clear, I’ve fought this same earworm at times. Even being in the printing industry with you for almost 30 years, I can struggle the same way. When Doubts Start to Creep In There are moments when I’ve stared at our own direct mail offerings and thought, Is this still enough? I’ve talked with printers who’ve run successful businesses for

Imagine this: a print buyer lands on your website, curious about your promotional products. They click a link… and suddenly, they’re not on your site anymore. They’re in a completely new environment with unfamiliar branding and no clear reminder of you. This kind of abrupt shift is more common than you might think. Many printers link directly to vendor platforms like Sage, ASI, Carlson Craft, or DisplayCity. It’s fast. It’s easy. And it’s quietly working against you. Losing the Visitor Too Soon It’s not the act of linking out that’s the problem—it’s when and how it happens. If someone clicks off your website right after arriving, without taking in who you are, what you offer, or how to come back, you’ve lost control of their experience. This kind of early exit leads to: Higher bounce rates Lower engagement signals (like time on site or page views) Decreased search engine visibility Worse, it’s a missed opportunity to build a relationship. You brought them in, but then sent them away before they really saw you. A simple change, like adding a transitional landing page, keeps them engaged a few moments longer. That time matters. It helps your visitor feel anchored to your

The best intentions seem to fall by the wayside without one simple yet hard thing: accountability. For most of us, these intentions start out with a goal and some sort of declaration. “I’m going to lose 20 pounds! Yeah, but how? I know! I’m going to start going to the gym every day and stop eating sugar completely.” Or translate this over to the mind of a printer, and it might look something like, “I’m finally going to market my print business! Yeah, but how? I know! I’m going to start sending a direct mail piece every month and regularly send marketing emails.” While these are both fantastic ideas (and even strategies), they’ll both fall flat without some sort of accountability. As Bob Proctor says, “Accountability is the glue that ties commitment to the result.” -Bob Proctor How can you move from intentions to results? Here are practical strategies to ensure your marketing efforts are as accountable as they are effective. 6 Strategies to Increase Accountability in Your Printing Company Set Clear, Measurable Goals If you and I were to have a conversation and I asked you why you were using a particular marketing approach, you’d likely respond with one

When the flash of digital marketing often outshines the steady glow of substantial content, it’s easy for print businesses to fall into the trap of chasing clicks over creating connections. But let’s get one thing straight: attention without retention is the marketing equivalent of a mirage—enticing from afar but ultimately leaving your print buyers parched for real value. The Seduction of the Spotlight for Printers In your quest to cut through the noise, you might prioritize the allure of attention-grabbing tactics. And why not? The initial rush of a spike in website traffic or a flurry of social media engagement is intoxicating. But here’s the rub: if all you offer is the marketing equivalent of a fireworks display—spectacular yet fleeting—you miss the opportunity to truly engage with your audience beyond the initial “oohs” and “ahhs.” Remember: Attraction Is Just the Beginning Focus not just on drawing your print buyers in but on what happens next. Your marketing should be a beacon, not a flashbang grenade. The Overlooked Middle Child: The Consideration Stage Much like a middle child vying for attention among siblings, the consideration stage of the buyer’s journey often gets overshadowed by its flashier counterpart, awareness, and the eagerly

Greetings, Printer Friends! As I recently found myself in front of the camera for a new work headshot (which you’ve probably noticed on the Tip of the Week videos), I couldn’t help but reflect on the changes that life has etched onto my face over the past ten years. As a woman who navigated the challenges of raising three teenagers, confronted numerous health hurdles, and joyfully ticked off items from her bucket list, the person staring back at me in the photograph is undoubtedly not the same individual I was a decade ago. And guess what? That’s perfectly okay. Embracing Change: A Personal Journey The journey of the last ten years has molded me into someone resilient, compassionate, and, dare I say, wiser. It’s been a ride filled with highs and lows, but each experience has contributed to the person I am today. Much like our personal lives, businesses, too, undergo transformative journeys. At Marketing Ideas For Printers, we’re no exception to this evolution. A decade ago, we were a different company with different goals, a smaller (all-local) team, and a vision for the future that was just taking shape. Fast forward to the present, and the growth we’ve experienced

In the competitive world of printing, it’s essential to embrace the magic of marketing to attract new print buyers and keep those presses rolling. Even though almost every print owner recognizes the importance of marketing, many still need help translating that idea into moving their marketing efforts to the top of their priority list. After all, who wants to spend their time marketing when you could be spending your time printing? I get it. So, I thought I’d try a new marketing tactic and throw out some marketing ideas that align more with the printer mindset when it comes to marketing: I’ll use a little CYMK. Ready? Grab your inks and buckle up! The CYMK Marketing Strategy For Printers These marketing ideas are tailored specifically for printing companies like yours! C – Create Compelling Content In the era of social media and digital dominance, captivating content is the key to unlocking the hearts (and wallets) of your print buyers. Showcasing your printing prowess through engaging and visually stunning content will not only introduce you to your audience and answer their questions, but it will also leave a lasting impression. Get your creative juices flowing with the following ideas: Printspiration Blogs