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THE POWER OF HUMOR!

No pushy sales pitch here – just great jokes and witty cartoons that prompt smiles and build warm relationships between you and your clients.

Everything about Coffee Break is designed to create strong front-of-mind awareness about your printing firm, using the proven selling tool of humor.

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Humorous Writing

Coffee Break contains about a dozen jokes or quips each month and a list that is sure to bring smiles. Coffee Break also features a fact-a-day calendar filled with birthdays, events, and inventions.

Full-Color Masthead with Optional Nameplate

Coffee Break is designed with a four-color "Coffee Break" masthead. There is also an optional "Dingbat" nameplate available for those that prefer the Dingbat name over the Coffee Break name.

Fully Customizable

Provided as an industry-standard Adobe InDesign digital file and fully customizable. Use the content provided as-is or add your own unique flair to the newsletter by adding your own custom content. After just a few minutes of personalization, you'll have a production-ready newsletter.

Print Ready

All direct mail marketing materials provided are print-ready. All writing has been researched, edited, proofed, and copy-fit, and our illustrators, cartoonists, and graphic designers verify that all graphics are provided in industry-standard, print-ready format.

Available File Formats:
Adobe InDesign Creative Cloud
IDML files provided for use with Adobe InDesign CS6, CS5, and CS4

Available Color Formats:
Full Color

Printing Details:
8.5” x 14” with no bleed

Suggested Audience:
Anyone who likes to laugh!

Print Shop Profile:
Fun-loving and friendly

How It Works:
A link to a press-ready file of the text and artwork is sent via email on the 15th of each month, two months ahead of publication. Drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s).

Coffee Break - Marketing, content, & technology to help printers sell more printing - $39/Month

Subscription includes text, artwork, and exclusive mailing rights to one ZIP code. Purchase rights to additional ZIP codes for $10 each, per month. You can sign up here or call us at 1-800-736-0688.

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Other Direct Mail Products:

Mike Stevens in front of Express Press
in downtown Fargo, North Dakota in the early 1990s

In 1988, Mike Stevens, the owner of Express Press in Fargo, North Dakota, founded Ink Inc., an ad agency specializing in designing direct-mail marketing materials for the printing industry.

Mike was frustrated that it was so time-consuming and expensive to create his own direct-mail marketing for his print shop. That’s when he had the idea of creating the direct mail campaigns as camera-ready artwork so other printers could benefit, too!

It didn’t take long for the results to start coming in. By the end of that first year, Ink Inc. had over 100 subscribers in 22 states. Ink Inc. was a hit! Many printers reported that Ink Inc. was able to provide them with much better artwork than they could design in their own shop, at a fraction of the time and cost.

Ink Inc. is now part of Marketing Ideas For Printers. Names have changed, but the purpose hasn’t: Direct Mail from Marketing Ideas For Printers helps printers sell more printing.