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Appeal to All Audiences

Printer’s Press has been our most popular direct mail product since its debut in 1988. Written to appeal to all audiences, it is intended to present your printing firm as a well-informed and good-natured business.

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NEW! Website Feature Ads

Want to tell your Printer’s Press readers about all the incredible things they can find on your website? Now, you’ll find 12 website ad options within the layers of your Printer’s Press artwork. Highlight your website within your direct mail at the touch of a button. Here's how it works!

Writing with a Wide Appeal

With fun quotes, trivia, destination articles, cartoons, wellness articles, recipes, and more…everyone is guaranteed to find something to make them smile.

Print Ready

All direct mail marketing materials are print-ready. All writing has been researched, edited, proofed, and copy-fit, and our illustrators, cartoonists, and graphic designers verify that all graphics are provided in industry-standard, print-ready format.

Fully Customizable

Provided to you as an industry-standard Adobe InDesign digital file and fully customizable. Use the content provided as-is or add your own unique flair to the newsletter by adding your own custom content. After just a few minutes of personalization, you'll have a production-ready newsletter.


Printer's Press is provided with options for either a full-color newsletter or a full-color self-mailer.

Available File Formats:
Adobe InDesign Creative Cloud
IDML files provided for use with Adobe InDesign CS6, CS5, and CS4

Available Color Formats:

Printing Details:
11” x 17” with no bleed, folds to 8.5” x 11” or 8.5” x 5.5” self-mailer

Suggested Audience:
Everyone! Really!

Print Shop Profile:
Personable, approachable, helpful

How It Works:
A link for a press-ready file of the text and artwork is sent via email on the 15th of each month, two months ahead of publication. Drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s).

Not sure which direct mail package is the perfect fit for your business?

Printer's Press - Marketing, content, & technology to help printers sell more printing - $99/month

Subscription includes text, artwork, and exclusive mailing rights to one ZIP code. Purchase rights to additional ZIP codes for $10 each, per month. You can sign up here or call us at 1-800-736-0688.

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Other Direct Mail Products:

Mike Stevens in front of Express Press
in downtown Fargo, North Dakota in the early 1990s

In 1988, Mike Stevens, the owner of Express Press in Fargo, North Dakota, founded Ink Inc., an ad agency specializing in designing direct-mail marketing materials for the printing industry.

Mike was frustrated that it was so time-consuming and expensive to create his own direct-mail marketing for his print shop. That’s when he had the idea of creating the direct mail campaigns as camera-ready artwork so other printers could benefit, too!

It didn’t take long for the results to start coming in. By the end of that first year, Ink Inc. had over 100 subscribers in 22 states. Ink Inc. was a hit! Many printers reported that Ink Inc. was able to provide them with much better artwork than they could design in their own shop, at a fraction of the time and cost.

Ink Inc. is now part of Marketing Ideas For Printers. Names have changed, but the purpose hasn’t: Direct Mail from Marketing Ideas For Printers helps printers sell more printing.