Local Edge is the only marketing system created by Direct Mail For Printers that is aimed at one specific niche: the benefits of buying local.
Subscribers to Local Edge will get artwork for a monthly postcard specifically designed to highlight the personal service, professional ability, and high-quality work that can only come through a local printer. The monthly postcards use the time-tested and proven ability of direct-mail marketing to create name recognition and front-of-mind awareness.
Local Edge is a robust, low-cost solution to set you apart from the big box printers. Showcase your strengths and gain the Local Edge. Your break-even point is less than one sale a month!
Local Edge will give you the advantage in the rapidly growing world of big-box printing giants. With crisp, catchy writing and attention-grabbing graphics, this postcard notifies print-buyers in your marketing area that they can purchase high-quality, affordable printing from you—a local source that they can trust and depend on.
Local Edge is designed for four-color postcard production. When your customers receive a high-quality, beautifully designed postcard that focuses on everything you have to offer them, they'll veer to where they are known and can receive the personal touch only a local printer can provide.
The Local Edge postcard is provided to you as an industry-standard Adobe InDesign digital file. Personalize your Local Edge postcard by adding your printing firm's name, logo, and contact information. After just a few minutes of personalization, you'll have a production-ready postcard.
The Local Edge postcard is fully customizable, giving you the option of using the content we provide as-is, or allowing you to add your own unique flair to the postcard by adding your own custom content.
We go to great lengths to ensure all direct-mail marketing materials provided by Marketing Ideas For Printers are print-ready. All writing has been researched, edited, proofed, and copyfit, and our illustrators, cartoonists, and graphic designers verify that all graphics are provided in industry-standard, print-ready format. All the elements of the Local Edge postcard are provided to you, ready to personalize and customize, in a print-ready Adobe Indesign digital file.
Available File Formats:
Adobe InDesign Creative Cloud
IDML files provided for use with Adobe InDesign CS6, CS5, and CS4
Available Color Formats:
5.5” x 8.5” with bleed, hairline registration
Your local area print buyers
Print Shop Profile:
Printers who wish to increase their local customer base
How It Works:
We send you a link for the press-ready file of the text and artwork via email on the 15th of each month, two months ahead of publication. You drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s).
Local Edge - Marketing, content, & technology to help printers sell more printing - $49/month
Your subscription includes text, artwork, and exclusive mailing rights to one ZIP code. You may purchase rights to additional ZIP codes for only $10 each, per month. You can sign up here or call us at 1-800-736-0688. We’ll work fast to get you up and running. You will receive a call shortly after you place your order so we can answer any questions you may have.
Other Direct Mail Products:
We'll provide professional content for you that is on time, at a cost we believe to be only about 7% to 10% of what it would take for you to do it in-house each month.
Our professional writers, editors, and proofreaders will research, write, and proof your direct mailer for you each month.
Our designers and graphic artists will keep your mailer looking fresh and clean, with eye-catching graphics and crisp, modern designs.
Our digital technicians will work with the files we produce to ensure they are production-ready.
We'll keep you on schedule. On-time delivery from us means no more missed deadlines for you in creating and sending your mailings.
We'll ensure copyright compliance. We verify our sources to ensure accuracy and copyright compliance. We don't "borrow" materials improperly or illegally, but instead, we verify our sources to ensure accuracy and copyright compliance so you don't have to.
We'll protect against typos. On average, less than one typo per year makes it through to any of our direct-mail packages. (That's less than one typo per year for ALL the packages, NOT one per package.)
We'll help you get the facts right. Content mistakes are even more rare on our packages than typos. About once every two years, we'll discover a factual error. When we do discover errors, either factual or typographic, we'll alert you quickly.
It is incredibly complex and time-consuming to create a monthly mailer. That’s the real reason so very few printers do it — even though everyone knows it’s a good idea!
For a small monthly fee, we’ll do about 85% of the work for you. We’ll simplify the process so much that you’ll easily see the benefits a consistent, monthly direct-mail marketing program provides.
Your own direct-mail marketing is the most important print job you’ll produce each month. Make sure to plan ahead and pre-schedule time in your production area to personalize, print, and mail your own marketing materials.
Keep your mailing list current and updated. Remove bad addresses and add new businesses as you go.
Spend a few hours each month personalizing your mailers to optimize their impact on your particular market and customer base. Yes, we do provide generic display ads in our newsletters, but it is so much more effective when you have your own creative team spend a little bit of their time each month creating display ads that promote the specific products and services you sell. Adding your own display ads is a great way to personalize your message and improve the overall effectiveness of your direct-mail campaign.
Mail on time – the same time – every month. Your customers and prospects will notice your consistency in producing your own direct mail and know they can count on you to be just as consistent in filling their printing needs.
If you'll do your part — the 15% Factor — each month, your direct-mail marketing will create new opportunities for your printing business.
In 1988, Mike Stevens, the owner of Express Press in Fargo, North Dakota, founded Ink Inc., an ad agency specializing in designing direct-mail marketing materials for the printing industry.
At that time, Mike was spending about $2,000* dollars a month creating his print shop's monthly mailers using local freelance writers and designers. Although the results from the mailings were encouraging, two thousand dollars in monthly creative fees was almost overwhelming.
Mike was frustrated that it was so time-consuming and expensive to create his own direct-mail marketing for his print shop. That's when he had the idea of creating the direct mail campaigns as camera-ready artwork so other printers could benefit, too!
It didn't take long for the results to start coming in. At the end of the first month, 11 printers were paying $100 a month to subscribe to the new company's program. At the end of the second month, 28 printers had joined up, and by the end of that first year, Ink Inc. had over 100 subscribers in 22 states. Ink Inc. was a hit! Many printers reported that Ink Inc. was able to provide them with much better artwork than they could design in their own shop, at a fraction of the time and cost.
Through the years, 16 different competitors have tried and failed to copy the Ink Inc. formula. Apparently, it's not as easy as it looks. To come up with creative, new ideas month in and month out is a daunting task, but Ink Inc. has stood the test of time and remains a trusted source of direct-mail marketing ideas for printers.
The term "camera ready" is gone, and Ink Inc. is now part of Marketing Ideas For Printers. Terms and names have changed, but the purpose hasn't: Direct Mail from Marketing Ideas For Printers helps printers sell more printing.
*$4,008.64 in today's dollars, when adjusted for inflation.