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Showcase Your Advantage

Local Edge is specifically designed to highlight the four advantages that can only come through a local printer: The Print Advantage, The Local Advantage, The Creative Advantage, and The People Advantage.

This robust, low-cost solution will set you apart from the big box printers by showcasing your strengths and highlighting what sets you apart.

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Written to Sell Locally

Local Edge gives you the advantage in the growing world of big-box printing giants. With crisp writing and attention-grabbing graphics, this postcard reminds print buyers that you are their source for high-quality, affordable printing.

Full Color

Local Edge is designed for four-color postcard production.

Fully Customizable

Provided as an industry-standard Adobe InDesign digital file and fully customizable. Use the content provided as-is or add your own unique flair to the postcard by adding your own custom content. After just a few minutes of personalization, you'll have a production-ready postcard.

Print Ready

All direct-mail marketing materials provided are print-ready. All writing has been researched, edited, proofed, and copy-fit, and our illustrators, cartoonists, and graphic designers verify that all graphics are provided in industry-standard, print-ready format.

Available File Formats:
Adobe InDesign Creative Cloud
IDML files provided for use with Adobe InDesign CS6, CS5, and CS4

Available Color Formats:
Four-Color

Printing Details:
8.5” x 5.5” with bleed, hairline registration
9″ x 6.5″ Every Door Direct Mail (EDDM) file also included

Suggested Audience:
Your local area print buyers

Print Shop Profile:
Printers who wish to increase their local customer base

How It Works:
A link for the press-ready file of the text and artwork is sent via email on the 15th of each month, two months ahead of publication. Drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s).

Local Edge - Marketing, content, & technology to help printers sell more printing - $49/month

Subscription includes text, artwork, and exclusive mailing rights to one ZIP code. Purchase rights to additional ZIP codes for $10 each, per month. You can sign up here or call us at 1-800-736-0688.

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Other Direct Mail Products:

Mike Stevens in front of Express Press
in downtown Fargo, North Dakota in the early 1990s

In 1988, Mike Stevens, the owner of Express Press in Fargo, North Dakota, founded Ink Inc., an ad agency specializing in designing direct-mail marketing materials for the printing industry.

Mike was frustrated that it was so time-consuming and expensive to create his own direct-mail marketing for his print shop. That’s when he had the idea of creating the direct mail campaigns as camera-ready artwork so other printers could benefit, too!

It didn’t take long for the results to start coming in. By the end of that first year, Ink Inc. had over 100 subscribers in 22 states. Ink Inc. was a hit! Many printers reported that Ink Inc. was able to provide them with much better artwork than they could design in their own shop, at a fraction of the time and cost.

Ink Inc. is now part of Marketing Ideas For Printers. Names have changed, but the purpose hasn’t: Direct Mail from Marketing Ideas For Printers helps printers sell more printing.