FastStart develops an awareness of everything you can do for your customers.
FastStart is designed for four-color postcard production with full bleed.
Provided as an industry-standard Adobe InDesign digital file and fully customizable. Use the content provided as-is or add your own unique flair to the postcard by adding your own custom content. After just a few minutes of personalization, you'll have a production-ready postcard.
All direct mail marketing materials provided are print-ready. All writing has been researched, edited, proofed, and copy-fit, and our illustrators, cartoonists, and graphic designers verify that all graphics are provided in industry-standard, print-ready format.
Available File Formats: Adobe InDesign Creative Cloud
IDML files provided for use with Adobe InDesign CS6, CS5, and CS4
Available Color Formats: Four-Color
Printing Details: 5.5” x 8.5” postcard with bleed, and 8.5” x 11” foldover postcard (no bleed, folds to 5.5” x 8.5”, scoring suggested), hairline registration
Suggested Audience: Small to large print buyers
Print Shop Profile: “Quick Printers” that sell four-color printing, and small commercial printers
How It Works: A link for a press-ready file of the text and artwork is sent via email on the 15th of each month, two months ahead of publication. Drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s).
We’ll provide professional, print-ready content for you that is on time, at a fraction of what it would cost to do it yourself.
Each month, we will:
Research, write, and proof your direct mailer for you each month.
Keep your mailer looking fresh and clean, with eye-catching graphics and crisp, modern designs.
Work with the files we produce to ensure they are production-ready.
Keep you on schedule with on-time delivery every month.
Ensure copyright compliance.
Protect against typos.
Help you get the facts right and avoid content mistakes.
For a small monthly fee, we’ll do about 85% of the work for you. We’ll simplify the process so much that you’ll easily see the benefits a consistent, monthly direct-mail marketing program provides.
What You Do – the 15% Factor
Your own direct-mail marketing is the most important print job you’ll produce each month.
Each month, you should:
Plan ahead and pre-schedule time in your production area to personalize, print, and mail your own marketing materials.
Keep your mailing list current and updated. Remove bad addresses and add new businesses as you go.
Spend a few hours each month personalizing your mailers to optimize their impact on your particular market and customer base.
Mail on time – the same time – every month.
If you’ll do your part, the 15% Factor, each month, your direct-mail marketing will create new opportunities for your printing business.
In 1988, Mike Stevens, the owner of Express Press in Fargo, North Dakota, founded Ink Inc., an ad agency specializing in designing direct-mail marketing materials for the printing industry.
Mike was frustrated that it was so time-consuming and expensive to create his own direct-mail marketing for his print shop. That’s when he had the idea of creating the direct mail campaigns as camera-ready artwork so other printers could benefit, too!
It didn’t take long for the results to start coming in. By the end of that first year, Ink Inc. had over 100 subscribers in 22 states. Ink Inc. was a hit! Many printers reported that Ink Inc. was able to provide them with much better artwork than they could design in their own shop, at a fraction of the time and cost.
Ink Inc. is now part of Marketing Ideas For Printers. Names have changed, but the purpose hasn’t: Direct Mail from Marketing Ideas For Printers helps printers sell more printing.
Aurora Fast Print • Aurora, Illinois
We have used Marketing Ideas For Printers’ marketing products for several years now and have seen our customer numbers increase dramatically. Every month we receive an overwhelming response from the newsletter and four-color mailers we send out. I would recommend direct mail from Marketing Ideas For Printers to anyone who is looking for a quality marketing package at a great rate. They have something for everyone’s budget.
Mojave Copy & Printing, Inc. • Victorville, California
We’ve been using this perfect customer contact tool for more than 16 years. We receive constant positive feedback from customers and prospects. Our newsletter is never stale or boring and continues to have the look and feel that people want to read and not just throw away. Thanks Marketing Ideas For Printers for keeping us in front of our customers with exciting and timely content.
Modern Press • Albany, New York
We’ve been using the Printer’s Press newsletter for 22 YEARS! It’s a critical part of our success. Printer’s Press is consistent, clean, professional, light-hearted and something to be proud of. How can we sell our customers on printing newsletters if we don’t have one ourselves? People comment on the articles all of the time. I can’t tell you how many times I’ve walked into a customer’s office and the receptionist knows who I am even though we had never met. My picture in the newsletter adds that personal touch. I couldn’t be happier with the service, quality and value that I’ve been getting from Marketing Ideas For Printers.
Goodcopy Printing & Digital Graphics • New Haven, Connecticut
We’ve been subscribing to direct mail from Marketing Ideas For Printers for over 10 years. We are always receiving positive feedback from our clients about the quality our newsletters. The work from Marketing Ideas For Printers is very professional.
ColorCraft Printing • Atascadero, California
The best thing we’ve done during these tough times is increase the mailing of our Business Forum newsletter. It demonstrates our quality, educates about our services, and drives prospects to our Marketing Ideas For Printers’ website. At least once a month someone new calls and says, “I’ve been getting your newsletter for awhile and…”
Marketing Ideas For Printers has been responsible for tremendous growth in my company. They have always been helpful with our advertising needs. It never ceases to amaze me that they are considered the industry leader with what they do and provide to us. I highly recommend them.
AJ Printing & Graphics, Inc. • Santa Rosa, California
We have subscribed to Marketing Ideas For Printers’ direct-mail products for many years. We find such high value that we have adopted a program which involves us mailing their direct-mail newsletters every month. We believe that this direct-mail campaign is highly responsible for the fact that we have weathered the economic downturn with minimal effect on us. Our clients and potential clients call us just to say they enjoy the Printer’s Press newsletter!
See how direct mail can boost your business!
Sign Up for Direct Mail
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.