Joseph Casagrande / October 9th, 2018
Communication has been one of humanity’s greatest feats since the beginning of time.
The learned ability to communicate has been instrumental with everything from hunting during the early ages of man to producing the world’s greatest inventions.
If communication has been such a valuable asset in the past, it’s even more critical today, especially for the life of your business.
“Good communication can be the deciding factor for keeping and acquiring customers for your business.”
When customers engage with your business, they want a painless process, not an aggravating one.
A typical speed bump that anyone in society has experienced is miscommunication. The unfortunate truth is that our brains are not all connected within society. We all need to communicate with each other to exchange ideas or instructions in order to receive a full understanding. Being that you work in a professional environment, your customers expect you to understand what they want and execute it as such.
To ensure that you avoid miscommunication, here are a couple of things to remember:
“Slow to speak. Quick to listen.”
Make this your mantra. Ask questions and confirm what your prospects and customers want, so that the message can be translated down the line and into production.
The questions you should be asking are simple: What, How, When and Who.
Once you get these base questions answered, you’ll set yourself up for a pain-free process for not only the customer but your business as well.
Along with asking the right questions, send the customer a proof so that they can see what you understood from their request.
“The single biggest problem in communication is the illusion that it has taken place.”
– George Bernard Shaw
Taking the extra time to create a proof ensures the customer that you care about getting the job done right for them. It allows for edits to be made and creates the opportunity for the customer to correct you if something was misunderstood. You can keep this back and forth process going until the artwork is approved.
As printers, we know this, but this is your reminder not to skimp or rush this process.
There are a lot of indecisive customers, and this process will help you create better communication as well as cater to each customer individually. By communicating with the customer effectively, you’ll enjoy better production (because your team will know what the art is supposed to look like), and a seamless process to get the job done correctly.
If you’re not focusing on your business communication skills, now is the time to get started. After all, every business wants fewer mistakes, and good communication is just what you need to make that happen.