The title of this blog post could have just as easily been, “How an NDSU Bison National Championship Football Win turned into a Salvation Army Donation,” but that title is way too long. Another way-too-long option: “How a Friendly Wager Turned into a Win-Win-Win!” Setting the Stage As the 2017 college football season reached the playoff stage, the top two teams at the FCS (Football Championship Subdivision) level were the James Madison Dukes, and Fargo’s own North Dakota State University Bison. Long story short, these two teams (ranked #1 and #2) were the last teams standing and therefore met for the FCS championship game. It turns out that one of our customers, Dick Olyench of Spectrum Printing in Virginia Beach, Virginia, is a pretty big JMU fan. No surprise, because he’s the father of two JMU alums. The Deal Was Made Once Dick realized that his team was going to go helmet-to-helmet with ours, he became a betting man! The deal was made: if NDSU won, Dick would provide a pizza party for the team here at Marketing Ideas For Printers. If JMU won, we would pick up the phone and order pizza for the “Happy Printers” over at Spectrum Printing.
So much of success as a business involves developing a close connection with your customers and community. This is especially true in smaller, local companies (like printers!). Sure, we should tell you that a well-designed piece of direct mail can do this (and it can), but nothing says “we care about you” quite like volunteering together as a company within your community. Not only does serving together increase the presence and awareness of your business within your community, but your employees can benefit from this experience, too. These types of activities double as social functions, offering a fun opportunity to get together with co-workers outside of the business environment. It allows them to get to know each other a little better and to learn to love being in the service of others. Service in Action Joanna Erber, our Financial Services Director, recently coordinated a chance for us to see the benefits of volunteering up close and personal when we volunteered at the Great Plains Food Bank here in Fargo, ND. She has a real passion for looking for ways to benefit others and says: Businesses should absolutely do these types of volunteer events and give back. It betters the community,