Email Marketing Archives - Page 2 of 2 - Marketing, content, & technology to help printers sell more printing

Did you know that your customers and prospects assume you’re an expert in marketing as a whole – print, digital, online, offline, and everything in between? That means, Your marketing expertise can’t stop at direct mail. When you embrace the benefits of email marketing, you’ll not only be helping your business personally, but you’ll be showing off your other marketing-ninja tactics as well. Here’s proof. Here are three ways email newsletters help you win at selling more printing. 1. Email Newsletters Build Connections What is the most important thing you can do for your customers, especially in recent times? Connect with them. When you deliver a newsletter consistently, it helps your brand come to mind when the times comes that your customers and prospects do need a product. Although the medium is different than print, the idea is the same: to be regularly connecting with your audience. Connection is meaningful because it means they know you. If they know you, they can like you. If they can like you, they can trust you. And if they trust you, they will buy from you. Think of it like this: how many times have you gone to purchase something and found a

Chart showing print buyer rebound after COVID-19

Has your world recently been filled with clichés like these: “Tough times don’t last, tough people do.” “This, too, shall pass.” “Every cloud has a silver lining.” I don’t know about you, but I don’t need clichés right now. I need some real breakthroughs. As Harry Truman once said, “The only thing new in the world is the history we don’t know.” Tough times have been happening from the beginning of time, and you know what? They all come to an end eventually and a new season begins. Instead of tossing around clichés, how about anticipating, dreaming, and planning for that new season that is coming? How about inspiring your print buyers to do the same? Now is the time that you can be a leader for them and help guide them to success through your messaging. Below are three examples of recent email messages I’ve sent to my clients during this time of COVID-19 that I hope you can use and personalize for your clients as well. I want all print buyers to be ready for the next season, waiting in anticipation for the word GO! Email: A New (Better) “V” Word Isn’t it interesting the language that is

Adding email campaigns to your marketing toolkit is an excellent way to create connections and get your message out to the masses. To help you achieve the best results in your email marketing efforts, check out these 17 best email marketing practices: Perfect Your Proofing 1. Send it to Yourself Before you send an email to anyone in your audience, send yourself a copy and review thoroughly. According to Forbes.com, here are 5 Questions To Ask Yourself Before Sending Any Email: Why should I open this? (Compelling subject line) Who are you? (Find common ground and establish rapport from there.) What do you need? (Get to the point of your correspondence as quickly as you can.) What’s in it for me? (What you want from your reader should benefit them just as much as it helps you.) Will you appreciate it? (Show your gratitude and sincerity in your messaging.) 2. Check All Links (and Limit Them) Have you ever received an email and then a few minutes later received another email with an apology that they sent the wrong link? While mistakes will happen, make a checklist of items you always check before you hit send, making sure that checking

Email marketing isn’t easy. After all the time you’ve invested carefully crafting the perfect email, it’s important to make sure your message bypasses the digital black hole (a.k.a. the junk folder) and lands safely in the inbox of your customers and prospects. Here are some easy tips to get your email message on its way to spam-free status. It’s All About the List 1. Get permission first. Good email marketing starts with permission. Create a sign-up form and put it on your website to build your list in an honest, straightforward manner. After all, no one likes unsolicited anything, right? 2. Give the option to (easily!) unsubscribe or to update their preferences at any time. Along with permission, comes options. Remember, even though they allow you to send them email, that might not mean they want ten emails a week from you. 3. Be careful when buying lists. Buying lists can sometimes mean acquiring addresses without consent, which is more likely to lead to complaints and more importantly, not buying. If you don’t have the time to work on building your own list, make sure to do your due diligence when buying lists to ensure you’re getting a quality list. 4. Practice

One of our favorite stories about Printer@Work (the email newsletter available for use with each website provided by Marketing Ideas For Printers) goes something like this: One of our customers (a printer) told us how their customer (a print buyer) replied to a Printer@Work email the printer had sent. The customer’s email simply asked the printer to print X number of items for them. Talk about a great sales story! The printer sends an email newsletter, and the subscriber gets the email and thinks, “I need to order more printing. I’ll just reply to this email!” It’s pretty obvious that the email newsletter made a trustworthy connection that ended with selling more printing! What Goes Around Come Around Guess what? It happened again! A recent issue of Printer@Work was sent out with the Uncommon Product featuring Mini Brochures, like this: One of our printer customers told us one of their customers noticed that Uncommon Product article and thought printing mini brochures for their company was a pretty good idea. They asked our customer, “Could you send us a sample of what that looks like? We want our company to use mini brochures.” Our printer customer wanted to put a printed sample in

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