Direct Mail Archives - Page 11 of 20 - Marketing, content, & technology to help printers sell more printing

Snagging a Splendid Surprise All the Roddy family hoped for was a few small fish. Vacationing in Kona, this Tucson family wanted to give their children the joy of reeling in a live catch. During their half-day offshore, Dad (Mike) threw out an assortment on Shortbill Spearfish and quickly found himself in the fight of his life. After a 55-minute ordeal, the Roddy’s had a souvenir they would never forget: a 697-pound Blue Marlin. Sometimes a morsel of good bait can snag an enormous return! Cast a New Line with Unique Custom Inserts What bait will you use to reel in new prospects? FastStart, our product-of-the-month mailer, will grow their appetites for the unique solutions you can bring! The July FastStart encourages your customers to snag new prospects with imaginative inserts and coupons. Check it out: Need a burst of life in your marketing this season? Snag prospects with alluring add-ins they just can’t ignore! How many people pass you by because they don’t know what they’re missing? Easy to include and convenient to distribute, eye-catching inserts efficiently carry your message to hundreds of people. Whether upselling current clients or spiking impulse purchases, your print customers will love the economic

“If the highest aim of a captain were to preserve his ship, he would keep it in port forever.” – Thomas Aquinas One of the most compelling quotes about leadership really exposes leadership as the risk-taking role that it is. Often times marketing is seen as a risk, but those of us in the industry know that it’s a bigger risk not to invest in marketing materials. Sometimes you have to be a content leader to show your customers that the risk is worth the reward. In this Issue This month the content package for the Business Forum direct mail newsletter includes a great article on creating a meaningful brand, along with showing customers that print really allows their customers to do what they all secretly want to do – unplug. There’s also a great Art of the Family article that showcases summer activities for the whole family that includes everything other than screen time. The Working Together feature on how to deal with difficult personalities at work shows how understanding the quirks of one another will get you working better as a team. Also, don’t miss the write-up about how to get your whole team to buy into the larger

The Flavor They’ll Love Do you have a childhood memory of a favorite pizza parlor, ice cream shop, or local bakery? Did you grow up with neighborhood watermelon festivals, community picnics, or a beloved shopkeeper that you could always count on for help? Whether you’re from a small or large city background, many of us lament the loss of community flavor that’s come with the increasing homogenization of today’s culture. A defining sense of “place” is a quality of life factor that’s hard to measure but difficult to regain once it’s lost. This is more than just nostalgia. A multiplicity of independent retailers creates a diversity, economic strength, charitable impact, and civic investment that chain stores can never replicate. Pride of the Neighborhood It’s important to give a voice to the value your printing brings to the community you live in. The July issue of the monthly Local Edge postcard, which highlights the time-tested value of local printing, is dedicated to showcasing the regional advantage hometown printing brings. This month, remind them that true independence starts locally: As we savor the summer, nothing is as sweet as the people we share it with. As your hometown printer, we believe face-to-face

June is the gateway to summer (and not that far away). We invite you to get ready to kick up your heels and enjoy it with our latest issue of Printer’s Press! In this Issue In the June issue, you’ll find many interesting articles on: Home energy saving tips Ways to break up with your snooze button (your body will thank you) A customer service article about a restaurant that truly went out of their way to deliver A fun travel article about slip ‘n slide adventures at Slide Rock State Park …and an easy recipe for oven baked chicken tacos Point of Sale Marketing In a retail environment, it can be difficult to make all of your products stand out to your customers. However, point-of-sale print materials are a great way to not only build your brand and upsell to customers but also educate your audience and increase sales. Examples of cost-effective, point-of-sale marketing solutions can range from a simple countertop table tent, poster, or rack card, to unique hang tags, bottle neckers, creative shelving strips, or hanging ceiling displays, and more. For more creative ways to increase sales with print, and many other interesting articles, check out the

The Sun Made Me Do It! When a cold front sweeps through, are you overcome by an itch to hop in the nearest coffee drive-through? When summer heat swells, do you have an irrepressible urge to fill your cart with fudge pops? Science may be on your side. Economist Meghan Busse and her team studied the impact of weather on our impulses, concluding that we make both minor AND consequential decisions that can be directly linked to a change in temperature alone. Targeting projection bias, (the idea that we mispredict how much our future tastes will match our current preferences), Busse’s team found that things like home and car sales were directly impacted by weather. For example, sales of convertibles – the classic summer car – typically peak in April, and homes with backyard pools can swing nearly $1400 in value, depending on whether the house is sold in summer or winter. Acting on a whim can be more significant than you think! Fan That Flame If weather heightens impulses, summer is a great time to turn up the heat! The June Local Edge postcard, our monthly “hometown printer” showcase, helps you grab that summer momentum. Remind your clients that

In the early 1990s, one of the leading direct response fundraising agencies was the Domain Group, based in Seattle. The company was known for record-breaking fundraising campaigns, generating $40 million a year in billing for clients like The Salvation Army, The Lance Armstrong Foundation, and Prison Fellowship. One of its legacies was the “Domain Formula,” a painstakingly researched-focus approach on the most effective format for printed newsletters. While formerly print newsletters had been a “money-losing necessity,” these experiments tightened content and enhanced presentation so effectively that many organizations found their newsletters generated greater response than all other direct mail pieces. Printed Newsletters Cement Their Credibility This month’s FastStart, our monthly product feature mailer, highlights printed newsletters as the “glue” that can multiply prospects and lock in loyalty. In today’s digital clatter, it takes stellar communication to bring each message to the forefront. Newsletters bring fantastic return because they are personable, classy, and full of human interest elements. Our June FastStart mailer gives great tips about adding energizing incentives and engaging features that are vivid, authentic, and fun. A Rock-Solid Return Looking to bring your clients from passive to proactive in a quick, colorful package? Remind them that your sharp, animated

Stability means so much to your customers. Their trust in you must be built on a solid foundation of meeting expectations and delivering on your promises. Where it Begins Building that base of stability begins in the marketing you send to your customers: telling your story, sharing your desire to serve, letting customers know you stand behind your work. Sending quality, well-designed marketing materials helps to build that solid foundation. Add a Little Fun One way to build that solid foundation is with a marketing piece that shows your customers you are a fun group of people to work with. The monthly Coffee Break newsletter is a great solution. With bits of unique humor, a creative calendar, and quick, pointed advertising, this well-designed newsletter is sure to be an important block in the foundation of stability you build with your customers. Coffee Break lets you keep your name in front of your customers so you can keep your promises and keep your customers happy. Every positive interaction they have with your company builds on the stable foundation your customers are looking for. Ready to get started with building your foundation. Contact us below or download samples today!

Remember when summers were spent at the pool or the beach, riding your bike around the neighborhood, and wishing that you never had to go back to school? It seems so long ago. Inspiring Life The latest issue of the Business Forum direct mail newsletter gives a nod to the days when getting ready for summer camp was simple. Along with that, our health & wellness section reminds your customers and prospects about summer safety for bug bites and how to prevent them. Inspiring Business A staple in Business Forum, this month we feature Carter Cast’s The Right – and Wrong Stuff in the business book review. Cast’s book helps people ask themselves the hard questions surrounding the failures they’ve experienced as managers, leaders, and employees. Every team leader would benefit from this read. Don’t forget to take a peek at this month’s app suggestions. We take a look at resources to help your customers create augmented reality content to add to their printed material. It is a perfect way for customers to dive into combining digital with print resources in a user-friendly and cost-effective way. Inspiring Real-Print Solutions The rest of Business Forum is packed with great content. How about

With warmer weather comes a busy spring cleaning schedule and planting a garden, but we’re sure you’ll want to take a break to read our upcoming issue of the Printer’s Press newsletter! In this Issue In the May issue, you’ll find articles on: Spring tips for your furry friends An interesting travel article about the Indy 500 The health benefits of citrus fruit The top 10 words with multiple meanings …and a delicious recipe for slow cooker lasagna A Whole New Twist Low-cost direct mail postcards are a great way to stay in touch with your audience and boost sales. There are many creative ways to put a new twist on the old classic of postcards, including coupon postcards, folded postcards, oversized postcards, die-cut shapes, and much more! For more creative ways to help your customers increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To get started download samples or contact us below.

Have you ever seen pictures of a boxing kangaroo? This image, a national symbol of Australia, originated from the kangaroo’s defensive position of holding a predator in its forearms arms while pummeling it with its feet. A group of boxing kangaroos was even shipped to Chicago to box men in rings for the World Fair in 1893! Recent research shows that in the kangaroo community, physical strength goes beyond mere survival. Mating rituals of dominant male kangaroos include typical brawling and shoving, but also reclining and bicep flexing by males of breeding age, striking signature “poses” that show off their arms. It seems showcasing an impressive gun collection is an advantage for playful posers of many species! Spring to Life with Fresh, Vibrant Options Why flex? Because sometimes you gotta flaunt the goods to woo the prospect! This month, encourage your clients to prime the pump with expanded, refreshed products and displays. Highlight the creative advantage you bring because local printing allows for imaginative, inspiring options they can’t find elsewhere. The May Local Edge postcard challenges your prospects to flex some creative muscle with updated brochures, letterheads, business cards, banners, and more. Even the smartest designs can sag over time,

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