Direct Mail Archives - Page 12 of 20 - Marketing, content, & technology to help printers sell more printing

How often does the marketing that arrives at your business bring a smile to your face? A Smile That Makes the Rounds Chances are, if your business is like most, the pile of daily mail gets sorted into piles that are passed on to their respective departments. It’s possible one piece of mail could travel through several hands before it reaches its ultimate destination. Now imagine if that piece of mail put a smile on the faces of everyone that held it and it had your company name on it! Content For Keeps Our Coffee Break newsletter was created to do just that. With its bright, bold colors and quick, witty humor, it’s sure to catch the eyes of everyone that touches it. And, because it offers more than someone can see with just a passing glance, it’s the kind of marketing piece that won’t just get passed off but will get passed around. With a unique calendar, clever cartoons, and just the right amount of advertisements, it’s the kind of marketing that is sure to keep your company name front and center in the minds of your customers. Consistently mailing an upbeat piece of marketing is an essential part

One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen. Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze scan and response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on (in comparison, 185 milliseconds is about the time it takes for a helicopter rotor to make one full rotation!). It took users less than two-tenths of a second to form first impressions which significantly affected outcomes. “The longer the participants stayed on the page, the more favorable their impressions were,” Sheng said. “First impressions are important for keeping people on pages and . . . (these impressions) can determine whether that user forms a favorable or unfavorable view of that organization.” First Impressions that Keep on Giving If a website glance can have such impact, how crucial are personal interactions and large-scale displays? This month’s FastStart mailer touts the power of the first glance, and the ability to stop traffic with vivid displays and unique conference materials. Help your clients be prepared with clear and compelling resources at every touchpoint! From colorful backdrops

Too early to think about summer? Definitely not! Most have been dreaming about the start of warmer weather, blooming flowers, and swimming pools since the dead of winter. It may be too early for swimming pools, but it’s never too early for getting ahead of the bustle that May will soon bring. The May edition of the Business Forum direct mail newsletter explores the ways to level-up in business as well as in life. From increasing productivity in the summer to learning new negotiation skills like a top FBI negotiator, this month is all about progress. Adjust and Advance Your readers will be inspired to think of kicking off a marketing campaign by thinking “next generation” with brochures and catalogs. Motivate them to move to the next level in their marketing assets and think differently about the tried and true resources available to them. Also included in this month’s issue are some great tips – like when and how to use of emojis and when not to. Now is a great time to tie personal life and professional life together for your customers! To get started with direct mail marketing from Marketing Ideas For Printers, you can download samples or contact us below.

You put 100% into your company. Perhaps you feel like your time, ideas, and resources are stretched to their limits. Are you willing to let someone help? Time to Prioritize Yourself Sometimes, when your staff feels burdened or burnt out, certain things begin to fall by the wayside. If your company tends to push its marketing to the back burner during stressful times, we can help. Our Coffee Break humor newsletter is a burden-free way to consistently get your company’s name in front of your customers. Each month we provide you with a lighthearted set of jokes, funny sayings, a calendar of interesting holidays and events, and creative ads combined specifically to make a lasting impression on your customers. Relying on us to provide you with this unique newsletter means you can focus your energies on getting things back on track, or keeping things flowing in a positive direction. As a marketing company, we understand what it takes to maintain the front-of-mind awareness that keeps your customers coming back again and again. And we can help you make it happen for your company. Don’t Wait! One of our creative customer service representatives would be happy to assist you in making

“The promise of spring’s arrival is enough to get anyone through the bitter winter.” ~Jen Selinsky, author of “Springtime in London.” With any luck, your winter hasn’t been bitter. But, even if it has, think positive! Spring is coming, and with it, the rebirth of all things beautiful. Bring New Life with Print As we daydream about the coming springtime, we can’t help but be inspired by the many opportunities to speak to your customers about bringing new life to their print resources. One such opportunity is the Business Forum direct mail newsletter. This month, the Business Forum focuses on identity and how to use the influence of customers and industry experts to boost recognition and confidence in their brand. The Undivided Attention They Need Table tents and rack cards take the product focus this month as we help you remind your customers of the longevity of print, something that the digital ad space just cannot compete with. It’s time to brighten your customers’ spring with inspiring articles, tips and book reviews, new app ideas, and more, all branded with your print company’s name and logo. Simply contact us today to get started. Call us at (800) 736-0688 or (701)

Imagine yourself standing on a towering cliff, ready to repel down the rock face for the very first time. Though you’ve been coached through the technique and the trustworthiness of the ropes, you’re still uncertain. What nudges you over the edge? Ego preservation? A spirit of adventure? If only there was a 100% guarantee of how this jump will end! Packaging Matters Sometimes marketing has a similar feel. So much is invested, with no certain outcome. Will the risk be worth the result? What are some constants you can bank on when navigating unfamiliar terrain? Well, for starters, SOMETHING is better than nothing (nothing ventured, nothing gained, right?). Another simple truth is this: packaging matters. If you want people to consider your offer, think carefully about how you present it because 100% of a brand’s customers will interact with its packaging upon receiving the message (and at every other touch point between a company and its prospects). Help Them Shine Strong with Brilliant Custom Envelopes The April FastStart recognizes this truth, encouraging your customers to shine strong with creative custom envelopes: Studies show that often packaging matters as much as the message, and quality custom envelopes feature your brand, your

April showers bring May flowers, and with our latest issue of the Printer’s Press newsletter, you can shower your customers with fun and interesting tidbits, all while keeping your name front and center. In this Issue… In the April issue, you’ll find many interesting articles on: Tips to choose the best fruits and veggies A travel article that steps back in time at Texas’ Scarborough Renaissance Festival Unique uses for Vicks Vaporub An inspirational customer service article about a business that helped an autistic boy …and a delicious recipe for Fettuccini Alfredo It’s Not Done Until It’s Finished! Binding and finishing not only increase functionality and value but also improve the visual appeal of your printed pieces. Finishing touches, which can include anything from die-cutting, embossing, perforation, binding, and much more, portray quality and importance and can take your document to the next level to ensure it gets noticed and remembered. For more creative ways to increase sales with print, and many other exciting articles, check out the newly updated Printer’s Press. To get started, give us a call at (800) 736-0688 or (701) 241-9204 or download samples below. DOWNLOAD FREE SAMPLES

A Brilliant Start to a Lasting Legacy Conference organizers work hard to stage successful events, helping worldwide professionals network in meaningful ways, with long-lasting benefits. One international conference intentionally introduced certain attendees online before their event. But there was a problem. How would this cohort take their connection offline in a sea of 8,000+ people? Perhaps a simple, visible strategy would work: these participants placed a single, red feather in their name badge. Red-feather attendees committed to seeking each other out in friendly, approachable, non-threatening ways. By the close of the conference, curiosity and goodwill drove hundreds of new people to request a red feather and to join this informal circle of friends. Why? Because everyone needs a great network to lean on! Your Net Worth is Only as Good as Your Network Networking is so important! A recent LinkedIn study revealed that 70 percent of people in 2016 were hired at companies where they had a previous connection. But while 80 percent of professionals considered networking to be important to career success, 38 percent said they found it hard to stay connected to their network. What is one natural, rewarding way to overcome this obstacle? Doing business locally. Relationships: Our Most

“There is only one corner of the universe you can be certain of improving, and that’s your own self.” This quote by Aldous Huxley, author of Brave New World and teacher and mentor to George Orwell, is some of the most universal advice out there. We hear it time and again from great business leaders, successful entrepreneurs, and the great minds of our time and generations past. What is it that rings so true? You Can’t Outrun Change The world changes so fast, and the markets change incredibly quickly. The guaranteed way to keep up with it all and stay successful is to change along with it. Change never comes without knowledge. Luckily, it doesn’t require hours and hours of study to learn something new and helpful. Sometimes it is a phrase or a simple paragraph that inspires. This month’s Business Forum brings a few of those tidbits right to you, helping you provide the sparks of inspiration your customers might not even realize they’re looking for. Donald Miller’s new book, Building a Brand Story: Clarify Your Message So Customers Will Listen, is reviewed in this issue. This book is one of those marketing tools that will inspire your customers to think

With spring just around the corner, the month of March feels full of fresh potential. Why not harness that potential and add a new piece to the marketing you do for your business? Breathe New Life Into Your Marketing If you have been looking for a way to breathe some life back into your marketing lineup, our Coffee Break newsletter is a great place to start. We’ve done all the work of gathering clean, funny jokes, putting together a calendar filled with interesting tidbits of information, and crafting short-but-sweet marketing messages that are sure to make the right impression on your customers and prospects. Always on the Mind of Your Customers One of the greatest challenges your company faces is keeping your name in front of your customers in a way that makes them think of you when they need quality printing. Using humor to connect with your customers and prospects is a unique way to get and keep their attention, making it more likely that they will think of you first. Mailing the Coffee Break newsletter on a regular schedule ensures that your company maintains a front-of-mind position with your customers. Our customer service representatives would be thrilled to

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