Coffee Break Archives - Page 4 of 4 - Marketing, content, & technology to help printers sell more printing

Knock, Knock! It's Time for a Coffee Break, Coffee Break, Direct Mail, Marketing Ideas For Printers

The August 2017 issue of Coffee Break will be coming your way soon! One of the best ways to maintain front-of-mind awareness with your customers is for your customers to see your name as much as possible. One of the best ways to stand out in a pile of mail and other advertisements is with light-hearted humor. Our Coffee Break newsletter is the ideal combination of front-of-mind awareness and a dose of humor—all-in-one, easy-to-mail, full-color newsletter! Keeping things light-hearted when it comes to marketing your products and services is a sure-fire way to make a connection with your customers. The jokes, quips, facts, and friendly advertising make Coffee Break the ideal addition to any marketing plan. Consistently mailing this unique piece will build and maintain that front-of-mind awareness that is critical when it comes time for your customers to make purchasing decisions. Let your marketing work for you. Coffee Break is one piece that is destined to keep your name fresh in the minds of your customers. To get started, give us a call at (800) 736-0688 or (701) 241-9204 or download some free samples below. DOWNLOAD FREE SAMPLES

Direct Mail, Coffee Break, Need a Happy, Well-Cared-For Customer?, Marketing Ideas For Printers

The July 2017 issue of Coffee Break will be coming your way soon! Positive relationships don’t just happen – they must be cultivated. One way to nurture a positive relationship with potential customers and strengthen existing relationships is through your marketing. The Coffee Break newsletter allows you to let your potential and existing customers see your human side, and reminds them that business doesn’t have to be boring. What makes Coffee Break such a great way to connect with your customers? It is unique in its content and presentation. Your marketing will stand out simply because it is in a class by itself. Additionally, the content of the newsletter is just begging to be shared—from facts on the monthly calendar to quick jokes and quips, readers of Coffee Break are bound to share what they’ve read with people they know. A little boy was doing his geography homework one evening and turned to his father and said, “Dad, where would I find the Andes? “Don’t ask me,” said the father. “Ask your mother. She puts everything away in this house.” When your customers and prospects share it with people they know, there’s a good chance your company’s name will be

Direct Mail, Tips, Marketing Ideas For Printers, 8 Tips to Make Your Direct Mail Marketing Your Own

The direct mail packages from Marketing Ideas For Printers couldn’t be easier! Each month we send you a link for a press-ready file of the text and artwork, two months ahead of publication. You drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s), offering you the ability to produce consistent, reliable, high-quality content every month with minimal effort. But that doesn’t mean you get off entirely scot-free… Launch Into Something Great The reality is that any marketing campaign takes thought, planning, and a target to aim for. We desire to provide the best springboard for you to launch your monthly marketing campaign in a way that suits your print business and allows the greatest return on your investment. Part of that desire includes helping you discover ways to take the launchpad of the design and content we provide and then make it into something even better: your own. Hone In Here are eight ways that you can customize your direct-mail marketing to hone in on your target: 1) Build Your Samples Arsenal Photograph a collection of printed pieces you are proud of or save the artwork files of recent projects you’ve

Marketing Ideas For Printers, Double Color Management: An Extraterrestrial Experience, Tip

Seeing the world through rose-colored glasses sounds like a good thing, right? It sure can be, except in print. When your printed images start taking on an extraterrestrial hue, it’s time to take the glasses off and see where this mystical glow is coming from. Recently, one of our customers experienced a rather “rosy” view of the images in our Direct Mail For Printers’ Business Forum newsletter package. Frustrated with the magenta casts and poor quality images, they contacted us looking for a solution. Our team suspected that double color management was to blame for the less-than-great print quality images our customer was experiencing. So, what is double color management? Simply put, double color management occurs when both the software and the output device are trying to control the color output values assigned to your document as it goes through the production cycle. This often causes hiccups and frustrations along the way. Double color management is a silent killer of good print quality because the settings are incredibly easy to miss and no error message is produced when the settings are incorrectly applied, The telltale sign of double color management is an unnatural pink or magenta cast to your print, in addition to very

Direct Mail, Coffee Break, Marketing Ideas For Printers, Capitalize On That Good Feeling

The May 2017 issue of Coffee Break will be coming your way soon! Sharing a laugh is a great way to make a connection with someone. Not only can laughter break the ice in a potentially awkward or uncomfortable situation, but it can also create a memory with a person that makes your next interaction a positive one. Our hope is that the laughter of your customers after reading the Coffee Break newsletter will create a memory that points back to your company. Make a Great Impression Coffee Break is the ideal way to capitalize on the good feeling people get when they laugh. With a variety of funny quips, clean humor, and a list of creative descriptions gone wrong, this month’s Coffee Break is poised to make a great impression on your customers, and increase the likelihood that they will think of you the next time they need printing. A lady on a commuter train was reading a newspaper article about life-and-death statistics. Fascinated, she turned to the man next to her and asked, “Did you know that every time I breathe somebody dies?” “Really?” he replied. “Have you tried a good mouthwash?” Make it Sharable One of the

A brand new issue of Coffee Break will be heading your way soon. Life can get pretty serious sometimes. Leave it to Coffee Break to add some fun into the daily life of your customers. Putting a smile on your customers’ faces means a positive connection between them and your company. The variety of jokes and funny thoughts in this month’s CoffeeBreak, combined with a list of 10 ridiculous things to do that are sure to turn some heads, will entertain your customers and make them look forward to the next issue of this unique humor newsletter. Here’s a sample of the humor your prospects and customers will see in the March 2017 issue of CoffeeBreak: Two old friends crossed paths after not seeing one another for almost a decade. Sam: “What are you doing these days?” Tom: “PHD.” Sam: “Wow! You’re a doctor!” Tom: “No, Pizza Home Delivery.” Consistency is Key Consistency is key when it comes to staying front-of-mind with your customers. A newsletter like Coffee Break—which your customers will start to ask for by name—will go a long way in keeping your name and contact information in front of the people that really matter at your company: your customers.

A new issue of Coffee Break will soon be ready! Coffee Break exists to bring a little levity to the lives of your customers. In the midst of the workday, a moment of laughter can go a long way. Your customers will remember that feeling and look forward to receiving this humor newsletter month after month. All You Need Is Love (and a Sense of Humor) February. Love is in the air, and we’ve included a list of kids’ thoughts about all things romantic like this one: “If falling in love is anything like learning how to spell, I don’t want to do it. It takes too long.” — Glenn, age 7 Your customers will be sharing the jokes and funny sayings they read in your humor newsletter with their family and friends. They’ll also find interesting tidbits of information on the reverse-side calendar that will have them returning each day to see what’s next. Impress With Your Staying Power The power of the Coffee Break newsletter is in its staying power. A subscription to Coffee Break, mailed on a timely schedule, is a win for you and your customers. You keep your name and contact information in front of

Combine laughter with a great cup of coffee to create the perfect prescription for a long afternoon. Our fun, colorful Coffee Break newsletter is just what the doctor ordered to help your customers and prospects get back that pep in their step, and they’ll have you to thank for it. Espresso Yourself Create a strong, front-of-mind awareness about your printing firm using the proven selling tool of humor. If you have left direct mail because of a lack of creative resources and are looking for a fresh start, Coffee Break is the answer you were looking for. Stay Grounded Coffee Break has had a successful track record since 1989. We’re continuing to build on that success with the first issue of our new and improved Coffee Break (formerly known as Dingbat/Coffee Break). It will offer contemporary humor in full color, feature a top ten list of the month, and be the same great size you’ve come to know and love (8.5 x 14). Other features include a newly designed masthead, as well as an area for you to identify your printing firm and customize your message. The fact-a-day calendar on the backside has been expanded with additional writing space, and it’s laid out

We are looking forward to beginning a new year with not just one, but two new looks! Our Coffee Break and FastStart direct-mail packages have undergone a makeover, and both have fresh new contemporary looks. You have come to rely on our Dingbat/Coffee Break package to deliver humor and unveil interesting dates in history ever since 1989. Along with that, our FastStart postcard/mailer has offered the timeless message of “we’re a printer and here is what we print” since 1993. With 27 years of proven results, it’d be easy to think “why fix what’s not broken?” Well, with anything we offer to help you sell more printing, we want to be constantly looking for ways to do things even better and keep you current and in touch with your customer base. So, are you excited to see what’s in the future for these two popular offerings? Coffee Break Keeps Your Customers Smiling! Dingbat/Coffee Break will now simply be known as Coffee Break. The Dingbat name originated by playing off of the font name Zapf Dingbat. That font name might not be as recognizable these days, and we feel that Coffee Break better reflects the purpose of the content, to grab a

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