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Make An Instant Impact

Business Forum is a modern, eight-page, business-to-business newsletter focused on the work/life balance of business professionals.

With articles that go deeper, give useful advice, and most importantly, remind customers of the limitless printing possibilities that you provide, make an instant impact with Business Forum.

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Business-Centric Writing

Containing more articles, information, and featured printing products, Business Forum offers even more exposure for you to promote your printing firm.

Full-Color

Business Forum is designed for four-color production (offset or digital with full bleed), and is published with a monthly color rotation so it always looks fresh and appealing to your customers.

Fully Customizable

Provided as an industry-standard Adobe InDesign digital file and fully customizable. Use the content provided as-is or add your own unique flair to the newsletter by adding your own custom content. After just a few minutes of personalization, you'll have a production-ready newsletter.

Print Ready

All direct mail marketing materials provided are print-ready. All writing has been researched, edited, proofed, copy-fit, and our illustrators, cartoonists, and graphic designers verify that all graphics are provided in industry-standard, print-ready format.

Available File Formats:
Adobe InDesign Creative Cloud
IDML files provided for use with Adobe InDesign CS6, CS5, and CS4

Available Color Formats:
Four-Color

Printing Details:
11” x 17” with bleed, hairline registration, folds to 8.5” x 11”

Suggested Audience:
Serious business-to-business newsletter

Print Shop Profile:
Printers who wish to have a commercial printer look

How It Works:
A link for the press-ready file of the text and artwork is sent via email on the 15th of each month, two months ahead of publication. Drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s).

Business Forum - Marketing, content, & technology to help printers sell more printing - $69/month

Subscription includes text, artwork, and exclusive mailing rights to one ZIP code. Purchase rights to additional ZIP codes for $10 each, per month. You can sign up here or call us at 1-800-736-0688.

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Other Direct Mail Products:

Mike Stevens in front of Express Press
in downtown Fargo, North Dakota in the early 1990s

In 1988, Mike Stevens, the owner of Express Press in Fargo, North Dakota, founded Ink Inc., an ad agency specializing in designing direct-mail marketing materials for the printing industry.

Mike was frustrated that it was so time-consuming and expensive to create his own direct-mail marketing for his print shop. That’s when he had the idea of creating the direct mail campaigns as camera-ready artwork so other printers could benefit, too!

It didn’t take long for the results to start coming in. By the end of that first year, Ink Inc. had over 100 subscribers in 22 states. Ink Inc. was a hit! Many printers reported that Ink Inc. was able to provide them with much better artwork than they could design in their own shop, at a fraction of the time and cost.

Ink Inc. is now part of Marketing Ideas For Printers. Names have changed, but the purpose hasn’t: Direct Mail from Marketing Ideas For Printers helps printers sell more printing.