Two words are all it takes to put the past behind you and look forward to the new year with optimism.
There’s something magical about one year ending and a new one beginning. You get a clean slate, a chance to try new things, and unbridled excitement for what’s to come.
As you plan for this next year for your print business, here are five tips to help you make this next year your best year yet.
Without a good, hard look at where you’ve been, you’ll never get a clear path forward.
By taking the time to reflect on the past year, you’ll be able to:
If you’re not sure where to start when it comes to reviewing and reflecting, consider setting aside a few minutes to ask yourself the following questions:
Along with your overall business, evaluating your productivity is one of the best things you can do for your print business.
Small to mid-sized printers tend to combat the “that’s the way we’ve always done it” mentality. Because of this, be ready for it by working diligently to keep an open mind and a willingness to seek out and listen to the opinions of others.
There indeed might be a better way to enter orders, nurture customer relationships, run that job through production, etc.
Force yourself to take the journey from that initial order entry point to the final invoice just as your customers and team members would experience it and then ask yourself some difficult questions:
Starting the year off with a clear picture of where you’ve been and where you are will give you everything you need to figure out where you need to be going.
Now that you’re armed with the knowledge you need to make the decisions you have to, you can take that knowledge and begin to lay out new goals for the year.
Here at Marketing Ideas For Printers, we follow the Entrepreneurial Operating System (EOS). This system is based on helping businesses accomplish their goals by focusing on these three things:
One of the best things about the EOS strategy is it allows you to break up your vision into smaller, attainable goals. Goals are divided into 90-day, quarter chunks called rocks and enable everyone to be working together towards the overall goals of the company.
Along with that, EOS helps to make sure your business doesn’t waste time with poorly made goals and, instead, walks you through how to implement goals that are S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely).
What did you learn this past year that will make next year better? If you can’t answer that, it’s time you learned something new.
Taking the time out of your day to day busy life of keeping a print shop running to learn something new may “feel” counterproductive, but in reality, it is time well spent.
Make it a priority to research and read about solutions that could make your print business more effective and more profitable like the EOS solution mentioned above.
If you’re struggling to find time for that, take things in small doses by reading blogs this one or attending webinars that are specifically geared towards helping you and your print business thrive, like this one:
If you want to see a difference to your bottom line in the coming year, bump up your customer service.
Customer service doesn’t cost you anything, and it is your number one tool for ensuring you get customers that will stick with you long term.
Here is a simple list of ways you can create a customer service experience that makes your print business rise to the top:
With a little planning for the year ahead, you and your print business will be on your way to the growth you’ve been hoping for.
Want more tips like this to help you make this year great? Check out the webinar: