Print Business Growth Archives - Marketing, content, & technology to help printers sell more printing

Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. Today, we’re diving into a simple yet powerful idea: sending emails during the holiday season to capture auto-replies filled with new business leads. The Hidden Value in Holiday Auto-Replies While it may seem like the holidays aren’t the best time to send marketing or sales emails, they actually present a unique opportunity to discover new contacts. As out-of-office messages flood in, they often contain valuable information, such as alternate contacts and decision-makers within organizations. This gives you the chance to expand your network with new leads—people you might not have found otherwise. By sending emails during key holiday periods like Thanksgiving, Christmas, and New Year’s, printers can collect these auto-replies and use them as a source of fresh contacts, leading to potential new business connections. How This Helps You Sell More Printing How can this strategy translate into sales for your printing business? The key lies in the relationships you build with these alternate decision-makers. While your primary contact is away, a temporary interaction with their colleague could transform into a long-term business

Welcome back to another edition of  Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. This month, we dive into a surprising lesson from the world of baking—yes, baking!—to uncover how making things easy for your print buyers can sometimes be too easy and what you can do to strike the perfect balance. The Cake Mix Conundrum: When Convenience Backfires Let’s take a trip back to the 1940s when the introduction of cake mixes revolutionized the baking world. Initially, these mixes were designed to be incredibly simple—just add water, and you’d have a cake ready to bake. But to everyone’s surprise, sales were disappointing. It turns out that people felt a sense of embarrassment when they realized how little effort it took to “bake” the cake. They wanted to feel like they had played a real part in the process. Enter the genius tweak: manufacturers altered the formula, so bakers needed to add an egg and some oil. Suddenly, sales soared. Why? Because this small bit of involvement allowed people to feel like they were truly baking rather than just using a shortcut. This same principle can apply to