Sell More Printing: Turning Holiday Auto-Replies Into New Print Leads

Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. Today, we’re diving into a simple yet powerful idea: sending emails during the holiday season to capture auto-replies filled with new business leads.  The Hidden Value in Holiday Auto-Replies  While it may seem like the holidays aren’t the best time to send marketing or sales emails, they actually present a unique opportunity to discover new contacts. As out-of-office messages flood in, they often contain valuable information, such as alternate contacts and decision-makers within organizations. This gives you the chance to expand your network with new leads—people you might not have found otherwise.  By sending emails during key holiday periods like Thanksgiving, Christmas, and New Year’s, printers can collect these auto-replies and use them as a source of fresh contacts, leading to potential new business connections.   How This Helps You Sell More Printing  How can this strategy translate into sales for your printing business? The key lies in the relationships you build with these alternate decision-makers. While your primary contact is away, a temporary interaction with their colleague could transform into a long-term business

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