Direct Mail Archives - Page 19 of 19 - Marketing, content, & technology to help printers sell more printing

A new issue of Business Forum, the February edition, will soon be ready. Newly redesigned and ready to make a strong impression, the sleek new Business Forum is designed with today’s business professional in mind. Adding New to Tried and True This issue features articles to help boost sales performance, increase customer retention, and provide a work-life balance with some great pieces on family and health including: What Do You Do When Business is Slow? Daddy-Daughter! Delight Your Customers Not to go unmentioned, the February Business Forum is also packed with some great regular features, including: Did You Know? Featured Print Product Book Review: Sound Business by Julian Treasure A New Approach to Business Better than ever, the February issue of Business Forum not only offers a new look, but is also packed with longer form articles that go deeper, cover more current issues, give useful advice, and most importantly, remind customers of the limitless printing possibilities that you provide. Show your clients that you understand their business needs, not just their printing needs. Become their partner by providing an excellent resource that is useful and always timely. Call us at (701) 241-9204 or (800) 736-0688 to get started, or

Combine laughter with a great cup of coffee to create the perfect prescription for a long afternoon. Our fun, colorful Coffee Break newsletter is just what the doctor ordered to help your customers and prospects get back that pep in their step, and they’ll have you to thank for it. Espresso Yourself Create a strong, front-of-mind awareness about your printing firm using the proven selling tool of humor. If you have left direct mail because of a lack of creative resources and are looking for a fresh start, Coffee Break is the answer you were looking for. Stay Grounded Coffee Break has had a successful track record since 1989. We’re continuing to build on that success with the first issue of our new and improved Coffee Break (formerly known as Dingbat/Coffee Break). It will offer contemporary humor in full color, feature a top ten list of the month, and be the same great size you’ve come to know and love (8.5 x 14). Other features include a newly designed masthead, as well as an area for you to identify your printing firm and customize your message. The fact-a-day calendar on the backside has been expanded with additional writing space, and it’s laid out

Do your prospects and customers know what your capabilities are with print? Show them what you’ve got with the FastStart postcard and mailer package! FastStart gives your direct-mail marketing a jumpstart using a product-of-the-month type of marketing piece that promotes your most popular printed products at just the right time throughout the year. In November, get your customers thinking calendars. In April, how about some upcoming summer event posters? A Change For the Better If it’s been a while since you’ve taken a look at our FastStart postcard and mailer, you’re in for a pleasant surprise. With the January edition (available November 15, 2016), FastStart will feature a fresh, newly redesigned look. Subtle changes like eliminating the blockiness of the design for a more fluid, contemporary look and updating the product lineup to narrow in on the products you sell the most will give you the results you’re looking for in a quick and affordable direct-mail piece. Inspire a Visual Makeover The January 2017 issue of FastStart will inspire your customers to come to you to build a brand new look. The content will target your customers’ and prospects’ branding, and inspire them to get a visual makeover for the coming new year.

Our newest direct mail package, the January edition of Local Edge, helps your customers get out of the big-box mindset and thinking local. They Don’t Know What They’re Missing Our inaugural issue of Local Edge (available for download November 15) highlights what a print buyer is missing when they choose to purchase their printing from a large, global, faceless print company. What are they missing? Real people, a better quality product, personalized service, … the list goes on. So why would potential customers choose to give these up? The main reason print buyers decide to purchase from these big-box, cookie-cutter companies is to save money. But, is the savings really worth it? Especially when inferior quality fails to make that great first impression? It brings to mind that old saying, “you get what you pay for.” Why Local Matters Alex Gladu, in his article “Five Reasons Not to Shop at Big Box Stores” had this to say about the importance of local small businesses: Local Edge will highlight the key benefits of keeping business local and communicate to your customers and prospects that they don’t have to sacrifice quality for price. Also included in the Local Edge design is a

We are looking forward to beginning a new year with not just one, but two new looks! Our Coffee Break and FastStart direct-mail packages have undergone a makeover, and both have fresh new contemporary looks. You have come to rely on our Dingbat/Coffee Break package to deliver humor and unveil interesting dates in history ever since 1989. Along with that, our FastStart postcard/mailer has offered the timeless message of “we’re a printer and here is what we print” since 1993. With 27 years of proven results, it’d be easy to think “why fix what’s not broken?” Well, with anything we offer to help you sell more printing, we want to be constantly looking for ways to do things even better and keep you current and in touch with your customer base. So, are you excited to see what’s in the future for these two popular offerings? Coffee Break Keeps Your Customers Smiling! Dingbat/Coffee Break will now simply be known as Coffee Break. The Dingbat name originated by playing off of the font name Zapf Dingbat. That font name might not be as recognizable these days, and we feel that Coffee Break better reflects the purpose of the content, to grab a

Proclaiming the many benefits of doing business with a local printer will be the theme of our new Direct Mail For Printers postcard offering. We are proud to announce the introduction of….wait for it…Local Edge! Hooray! Have you been waiting for an opportunity to showcase the benefits of keeping things local and working with a local printer, but just haven’t had the time to promote this yourself? Well, good news! We’ve heard your desire and understand how difficult it is to compete with the low-margin, high-volume printers around the country. We understand how precious of a commodity time can be to local printers, and that’s why we created Local Edge. We all know the benefits of working with a local printer and we want to make sure your customers are reminded of those benefits as well. Give Your Customers a Reason to Buy Local Focusing on “The Real People Advantage,” “High-Value Printing Because We Care,” and “Experience, Dedication, and Reputation,” these are just some of the local-oriented themes we will be promoting through the Local Edge postcard. Your print buyers want to know why they should do business locally and Local Edge will provide that monthly message delivered right to

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