As the year nears its close, savvy printers know that early preparation equals better marketing results, especially during the high-traffic, high-expectation holiday season.
This month’s marketing lineup is built to help you and your customers get ahead, with campaigns centered around one of the most impactful but underutilized formats: the printed event program.
From holiday concerts and year-end fundraisers to corporate banquets and recitals, these pieces help your clients stay organized, look professional, and leave a lasting impression. And when you start now, you give your shop the time to print, personalize, and promote with ease.
Whether you’re mailing a fun newsletter, launching a polished promo, or uploading fresh website content, here’s everything you need to deliver meaningful print marketing before the year wraps up.
Direct Mail For Printers Options
Coffee Break Humor Newsletter
Print Type: Folded Newsletter
Size: 8.5″ x 14″ flat, trifold self-mailer
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Showcasing laughter and levity, the Coffee Break newsletter brings big smiles and subtle brand building to your December mailings.
This issue is filled with chuckle-worthy holiday humor like:
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“Me: My 2025 goals? Eat less sugar, exercise more, and print smarter. Printer: Well, one out of three ain’t bad.”
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“What did the janitor say when he jumped out of the utility closet? Supplies!”
The featured sidebar article, “Kids’ Misheard Christmas Carols,” shares delightfully hilarious interpretations of holiday classics (“Round John Virgin must be really fat” and “He’s making a list of chicken and rice?”).
Paired with a January 2026 calendar of quirky dates (like LEGO patent day and International Sweatpants Day), Coffee Break is a fun and memorable way to keep your name pinned to the fridge—and your print shop top of mind.
FastStart
Print Type: Foldover Mailer + 5.5” x 8.5” Postcard with Bleed
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For December, the spotlight is on event programs with the headline: “Programs That Steal the Spotlight.”
This FastStart campaign makes a strong case for printed programs at concerts, church services, corporate banquets, and more. With messaging like “Show Up Polished. Stay on Track” and “Programs That Keep Things Moving,” this package reminds print buyers how the right print piece can elevate every event.
Need extra incentive? A 10% off coupon gives clients a reason to act now. Let this campaign do the talking (and the selling) for custom event materials that blend beauty and function.
Did you know? All coupons are optional in the artwork files your receive from Marketing Ideas For Printers. You can choose to print the coupons or not by turning them on or off in the Layers panel in InDesign. Learn More >>
Local Edge
Print Type: 6″ x 9″ Postcard
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Highlighting The People Advantage, the December Local Edge postcard reinforces why locally printed programs offer more than just pages; they offer peace of mind.
With headlines like “Finish Strong with Local Expertise” and “Programs with Purpose. Printed with Care,” this piece leans into the benefit of real people providing real results.
Paired with stats (like a 30% lift in perceived value from well-designed programs), this postcard makes a compelling case for choosing a local printer like you to produce polished, on-brand, on-time programs for fundraisers, recitals, and celebrations.
National Direct Mail
Print Type: Multi-Piece Mailing (Envelope + Postcard + Folded Mailer), Plus Email & Social Content
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This edition of National Direct Mail celebrates the power of print to turn moments into memories.
The campaign theme—“Programs That Turn Events into Heartfelt Memories”—positions printed programs as meaningful keepsakes that unite purpose and emotion. Whether for company parties, concerts, or community gatherings, this package guides clients to create print that connects.
With no zip code limits and bonus digital content, this is your go-to campaign for reaching event planners, nonprofits, and business clients across the map.
Printer’s Press Newsletter
Print Type: 4-Page Folded Newsletter (11″ x 17″ folded to 8.5″ x 11″), Self-Mailer or Envelope Format
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Featuring emotional storytelling, holiday advice, and smart print insights, December’s Printer’s Press newsletter is packed with reasons to connect with your audience.
Highlights include:
- Cover Story: “The Psychology of Giving” – why thoughtful gifts (like custom print) make a lasting impression
- Print Feature: “Your Program Is Talking Behind Your Back” – how a well-designed program speaks volumes
- Owner Speaks: “Print That Welcomes Every Guest”
- Travel Spotlight: A holiday trip to Leavenworth, WA
- Extras: Trivia, quotes, a fun holiday fudge recipe, and a story about a kindness-inspired city bus wrap
Printer’s Press keeps your brand visible with value-packed content your audience will actually read.
Ideas Collection Website Content
Type: Website Article (Design Tip)
Topic: Designing Compelling Appeals That Lead to Action
This month’s Ideas Collection helps your customers design print that’s not just beautiful, but effective. It covers essential design principles that make calls-to-action feel obvious and emotional messaging land with power.
Highlights include:
- Keep it simple: One strong message wins
- Guide the eye: Use contrast, space, and flow
- Reduce friction: Eliminate clutter that blocks action
Paired with a featured book (The Art of Explanation by Lee LeFever), this piece helps you educate clients on how to design smarter—and sell more print in the process.
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.
Prep Now for a Strong Year-End Finish
The holiday season is right around the corner, and that means now is the time to get your print campaigns into motion.
Whether you’re connecting with customers through a humorous newsletter, promoting polished event programs, or uploading new website content, this month’s marketing tools are built to help you stand out when it matters most..
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