More Than a Printer Archives - Page 2 of 2 - Marketing, content, & technology to help printers sell more printing

“Coming together is a beginning; Keeping together is progress; Working together is success.” – Henry Ford Henry Ford, the founder of Ford Motor Company, was a visionary on innovation whose love for learning and perseverance profoundly shaped the 20th century. Ford, and innovators like him, have the self-confidence, vision, and leadership abilities to see things differently, and the courage to

There’s a quote by Zimbabwean-born and Canadian-based philosopher Matshona Dhilwayo that goes like this: “The ordinary think inside of the box, the extraordinary think outside of the box, but the genius thinks inside, outside, below and above the box.” Dick Olenych, owner of Spectrum Printing (Home of the Happy Printers) in Virginia Beach, Virginia, uses this genius-described way of thinking

What is the one thing every print owner needs to be successful? Is it sales, prestige, rockstar employees? How would you answer that question? Author and speaker Brian Basilico would tell you that the one thing you need is relationships. Or, as he says it, “Relationships are the currency of business.” But have you ever thought about what exactly it

There are two words synonymous with Brandywine Printing: community and family. But those aren’t the only words you could use to describe this family-owned, all-digital printing firm nestled south of the Chattahoochee National Forest and northeast of Atlanta, Georgia. Words such as growth, innovation, and networking could also easily roll off your tongue to highlight the legacy of this unique

Anyone who has ever said that printing can’t be fun has never met print owner Dennis Trump and his trusty sidekick, Manager and Marketing Director, Mikayla Lehman of Trump Direct in Decatur, Illinois. With their infectious energy and positive attitudes, these two seem to possess something that is so often hard to find: JOY. Through tumultuous and unforeseen challenges to

For the past few months, we’ve been featuring printing companies that are stand-out marketers as part of our Marketing Ideas For Printers’ Print Marketing Expert of the Month series. But have you ever stopped to think what exactly it takes to be called a stand-out marketer? A lot of companies make the mistake of thinking that stand-out marketers are those that have the greatest

An extraordinary print business is one that will consistently do the things that ordinary printing companies either can’t or won’t do. But what exactly does it take to launch a business from the ordinary into the extraordinary? The COVID-19 pandemic forced many in the printing industry to come face-to-face with a line in the sand. Do print owners stay on the ordinary side of the line and continue to do things as they always have been? Or

Innovation isn’t easy. In fact, it’s typically accompanied by some pretty heavy fear. That’s why innovation tends to be put off until “the busy season is over,” “we’re back on our feet,” or “things return to normal after COVID.” Sound a little too familiar? Sure, your knees might wobble when you think about stepping out of your comfort zone, but that idea you have floating around in your head…

Let’s be honest. The COVID-19 pandemic has been rough. Everyone has had to learn the art of the pivot to stay relevant. But remember, there’s always a silver lining. Printers, just like you, have been forced to lift their heads up out of the day-to-day busyness of running a printing firm and instead, thoughtfully review things like their staffing capacity,

« Previous Page