Printers and SEO: The Impact of Social Media on Your SEO
The impact of social media on SEO is one of the most interesting and talked about topics in digital marketing, but the question is: Does social media help your SEO efforts as a printer? The short answer is yes. But, social media doesn’t help SEO in the ways you might think it does. Printers and SEO: Social Media + Ranking Factor Do you fully understand the algorithms for Google, Yahoo!, or Bing? Probably not. The reality is, results for your print business will vary. You might find that some things work well, while others don’t work at all. And, unless Google shares information with you related to their algorithm, you’ll never know how it works for you to leverage it to improve your ranking through social media. So, What’s a Ranking Factor? A ranking factor describes the criteria applied by a search engine when evaluating a web page in order to determine the rankings of a specific search result. A ranking factor can relate to your website’s content, something technical on the web page, a backlink, or any other feature a search engine considers relevant. Understanding how ranking factors work is a HUGE prerequisite for effective SEO. Think of it
Get Your Social Media Going [Part 2]
In part one of “Get Your Social Media Going,” we talked about what types of content to post and how to manage it all when getting started with your social media strategy. (Did we mention that social media is a big factor in your SEO efforts?) Today, we’re going to explore some simple steps you can take to grow your social media presence and move beyond the beginner level. Choose Your Weapon When you’re just getting started with social media marketing, it’s easy to take the shotgun approach, or in other words, fire a giant spray of content and hope it connects to someone in your target audience. While there is real merit in spreading information with the intent to reach as many people as possible, it’s important you learn how (and when) to put away your fire hose and instead, reach for your bow and arrow. So, how do you know which approach will work best for you? When you have a laser-targeted audience and are focused on sales, your return on investment (ROI), and click-through rates (CTR), that’s when you’ll want to pull out the rifle approach. If, however, you’re going for maximum reach and/or brand visibility, the
Get Your Social Media Going [Part 1]
A strong, social media strategy is vital to your marketing efforts whether you’re a small business or a huge corporation. Why? Because social media is where your print-buyers are at. In this two part series, we’ll explore a high-level overview of some easy things you can do if you’re just getting started with social media. Then, in part two, we’ll take it a step further to help you learn how you can really maximize your success. Are You Missing Out? According to a recent study from Pew Research Center, Seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. That means if you’re putting off your online presence with an “I’ll get to it when I have time” mentality, you are potentially missing out on two-thirds of the American people showing up to your online doorstep. What’s the Hold-Up? If social media marketing is so important, why aren’t more print owners stepping up their game? Usually, it comes down to: Not knowing what to post Wondering how to manage it all Today, we’re going to tackle each one of those head-on with the following tips to get your social media presence off the ground
Google’s Duplicate Content Penalty: The Not-So-Scary Truth
Remember playing “Telephone” as a kid? You’d whisper something to the person next to you, then each person in the circle would pass along what they heard until finally, the last person announced some random statement that only had the smallest fragments of what was said initially. There seems to be a similar “Telephone” whisper going around our printer circle regarding Google’s duplicate content penalties. The word “penalty “can be scary. But, in this case, it’s important to understand that it’s not scary, it’s misunderstood. Patrick Stox, an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup explains Google’s “penalty” like this: People mistake duplicate content for a penalty because of how Google handles it. Really, the duplicates are just being filtered in the search results. So, what can you do to help beat the filter? Here are the highlights you should be aware of. Avoid Duplication (A.K.A. Customize) When you subscribe to services like our websites or social media marketing, you need to be aware that you will receive the same starter content as every other subscriber. We’ve crafted an enormously powerful and efficient springboard for you to make an impact towards selling more printing. But here’s the thing, content springboards
The MI4P Process
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