SEO Archives - Page 3 of 3 - Marketing, content, & technology to help printers sell more printing

Meet Sal. When it comes to search engine expertise, she’s one of the most influential people I know! Sal has an “insider’s view” to exactly how search engines work, and I’ve had the opportunity to work with her firsthand for several years now. Sal has a knack for knowing exactly what makes a website appealing from a search engine’s perspective from the moment she first visits a website. Today, I’ll share some of Sal’s top suggestions on what you can do to keep your website in tip-top shape for search engines. Act Like a Human Sal is quick to point out that websites are, first and foremost, used by people. Because websites are used by people, search engines give preference to websites that are written to focus on a human audience. Contrast that with the earlier days of the internet. Search engines were very functional in their approach to the websites they visited, and search engines gave preference to websites that functioned well. Functionality is still important, of course; all of your links need to work, and your pages need to load without errors. But search engines are much smarter now. Search engines prefer websites that are not only friendly to web

Who do you think is going to make more money? A printer whose web address appears on page 25 of your search engine results, or on page 1? Here’s the story behind that loaded question. If you search for “Ohio Printers” you’ll see Northern Ohio Printing (nohioprinting.com) right at the top of the list of Google’s organic search results. Northern Ohio Printing (nohioprinting.com) used to be on page 25, but now, nohioprinting.com is on page one … in the #1 position! How does something like that happen? For Northern Ohio Printing it happened because they upgraded their Level 1 website with Websites For Printers to the current Websites For Printers platform. We recently created a helpful web page you can use to learn about the SEO improvements that lead to more opportunities to sell printing. Selling more printing: that’s the very best reason to move to the current Websites For Printers platform. Want to get the sales opportunities that come with great SEO? We’ve got you covered!

This week’s round of updates introduced an expansion to our implementation of Google’s Analytics code on WebsitesForPrinters.com websites. How It Used To Be Previously, our analytics settings were very simple: all you had to do was plug in the tracking ID provided by Google, and we take care of the rest. As Google makes ongoing programming changes, we would update your site accordingly. For most users, this is a very convenient approach and accomplishes all they need. How It Is Now But sometimes, you want to get down into it and get your hands dirty. If you are using Google Analytics for more than the basic tools most people use, Google will provide you with code that differs from the built-in code for your site. Now, you have the ability to paste that code directly into your website’s Analytics page, over-riding the simpler tracking-ID-based code. To do that, go to your Control Center and choose “My Website” from the main menu. Then choose “SEO” on the sidebar, and click Google Analytics. You’ll now find a blue “Advanced…” button to the right of the Google Tracking ID field. Clicking that will expand to show a large text box where you can

This week our support team fielded a request from one of our customers concerning the purchase of an additional domain name. Our customer had been approached by an opportunistic domain name broker / reseller offering to sell the domain name SomethingSimilarToTheirs.com. (Well, not that domain name, but you know what we mean! If our customer’s domain name was AcmePrintingUSA.com, the broker was offering a variation like Acme-Printing-USA.com.) Aaron (on our support team) provided an answer that’s accurate and entertaining. Here it is: Hi Joe, My recommendation would be to save your money and stick with the domain name you have. Instead, focus on politely asking your vendors, customers, chamber of commerce and local business blogs to link to your site. And here’s the long explanation why: Domain names have an increasingly small (if no) effect on rankings, in part because it is so easy to attempt to manipulate search engine rankings with them. For instance, if you want the world to know that you have the world’s best cookie recipe, you could just register worldsbestcookierecipe.com and expect the search-engine traffic to come rolling in. But what if you don’t actually have the world’s best cookie recipe? Google’s view is that

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