By the end of 2019, it’s estimated that there will be 224 million digital shoppers in the United States alone. That statistic is shoppers, not orders. How many orders do you think 224 million shoppers place annually? A lot — as in that’s-a-whole-lot-of-numbers-math-is-hard kind of a lot. But, if you think about it, online order numbers like that shouldn’t surprise most of us. We’ve all been known to engage in a seek-and-destroy online shopping experience while in our pajamas using our weapon of choice: our index fingers. That tactic seems to make way more sense than actually getting off the couch, driving somewhere, and becoming a participating member of the retail world in person. Seriously, why would you do all that work when what is needed is right at your fingertips? Since more and more people are opting for online shopping, it’s pretty easy to conclude where your focus needs to be for selling printing. It needs to cater to your online storefront. The Pricing “What Ifs” For many small businesses, one of the biggest hold-ups for selling online is the debate of whether or not to put your product pricing on your website. After all, there are so many “What ifs…”