Print 18: Post-Show Tips for Printers to Get the Best ROI

The PRINT 18 Conference in Chicago is only days away! Are you getting excited? We sure are! Attending a trade show or industry event offers visitors incredible benefits like connection and knowledge building, scoping out the competition, and many others. When planned correctly, you can be sure to get the greatest return on your investment and your time spent away from the office. But what happens after the trade show when you’re back in the everyday life of running a company? How can you plan to bring all that you’ve learned back to the office and actually implement it in some way? Here are a few tips that will help you apply what you’ve learned from PRINT 18 (or any trade show) and move forward once you return home: Survey Your Loot If you were a good, lil’ information pirate at the show, you should be walking out of that convention center with a whole bounty of product and service information, marketing brochures, swag, and more. But, do you really need all of it? Set aside some time to go over everything you’ve collected. Review and sort the collateral you’ve received into three piles: To Pursue Further (Needs action) Hold For Now

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