print 18 Archives - Marketing, content, & technology to help printers sell more printing

The PRINT 18 Conference in Chicago is only days away! Are you getting excited? We sure are! Attending a trade show or industry event offers visitors incredible benefits like connection and knowledge building, scoping out the competition, and many others. When planned correctly, you can be sure to get the greatest return on your investment and your time spent away from the office. But what happens after the trade show when you’re back in the everyday life of running a company? How can you plan to bring all that you’ve learned back to the office and actually implement it in some way? Here are a few tips that will help you apply what you’ve learned from PRINT 18 (or any trade show) and move forward once you return home: Survey Your Loot If you were a good, lil’ information pirate at the show, you should be walking out of that convention center with a whole bounty of product and service information, marketing brochures, swag, and more. But, do you really need all of it? Set aside some time to go over everything you’ve collected. Review and sort the collateral you’ve received into three piles: To Pursue Further (Needs action) Hold For Now

Ever heard of a conference “high”? The easiest way to describe it is to close your eyes and imagine you’ve just picked up your three kids and three of their friends from a week-long summer camp. You’ve got them all crammed in your minivan (ok, sporty SUV if that suits you better), and all hopes of a quiet ride home are dashed when you make the ultimate mistake of saying these three words: “How was camp?” All of sudden, an excitement like you’ve never seen before prompts the longest bout of run-on sentences you’ve yet to experience in one sitting. “How can they practically turn blue like that and still not take a breath?” you think to yourself. That, friends, is a conference “high”: a chance to get away from your day-to-day responsibilities to focus on yourself and your future. Ready for a Jumpstart? If your sales are feeling a little sluggish or your business simply needs a jumpstart, it’s in your best interest to check out and attend a print-industry event. And, good news! There’s one such event just around the corner: Whether you’re looking for cutting-edge technologies, want to explore the latest products and services on the market, or