Uncategorized Archives - Page 2 of 2 - Marketing, content, & technology to help printers sell more printing

Raise Their Expectations, Marketing Ideas For Printers, Direct Mail, Coffee Break

The July 2017 issue of the Coffee Break direct mailer will be coming your way soon. When your customers or prospects are sorting through their mail, what is it that ensures your marketing pieces will stay out of the trash? A consistent, memorable connection. Regularly mailing the Coffee Break newsletter to the people you want to reach increases the likelihood of it being read and enjoyed by potential and existing customers. With great content they love and look forward (like the jokes below!), they will grow to expect to hear from you each month. The benefit of using Coffee Break as a marketing tool is that it uses humor to make that memorable connection. The collection of jokes and quips, along with the interesting facts on the monthly calendar, make it the kind of piece they’ll want to read and keep around to share with others. This kind of staying power is just part of what makes Coffee Break such an excellent choice. What really makes it great is the positive connection you are making with the recipient. This is one newsletter that is sure to receive a welcome when opening! If you’d like to get started with Coffee Break or

Websites, Ideas Collections, Marketing Ideas For Printers, The Perfect Score

To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. Your customers may not realize the importance of scoring paper or preparing printed materials so that they fold cleanly. Our latest print tip, added to the Ideas Collection of every website provided by Marketing Ideas For Printers, gives your clients a basic tutorial on the criteria and methods to consider when weighing the benefits of including this step in the print process. To Score or Not to Score? Educating your customers regarding scoring is easy with this latest print tip. Here’s a sample from the article: While in some cases folding without scoring is sufficient, often scoring will eliminate unsightly creases and buckling in the printed material. The primary consideration in whether or not to score a printed piece is the thickness of the paper being used for the project. As a general rule, paper that is 100 lbs. or heavier should be scored before folding. Other instances where scoring the paper is recommended would include: There is heavy ink coverage across the folded area. You will be folding against the grain of the sheet. A critical

Printer’s Press is our time-tested, best-selling, direct-mail newsletter that’s been around since 1989. With over 300 issues, Printer’s Press has helped print buyers across the country turn to their local printer when they need a job done right from someone they trust. Building Upon A Great Foundation We’ve built upon this great foundation by adding a fresh new look to this industry fixture. See for yourself a bold, modern look that will expand your influence to the current and upcoming generations. The first issue of the newly redesigned Printer’s Press will be available January 15th for the March release issue. In this issue, our new look combines with the features you’ve come to rely on including: Health & Wellness: To Cook or Not to Cook… the health benefits of raw vs. cooked foods Celebrity Recipe: Peach Cobbler… a dessert favorite made easy! Top 10 List: The Top 10 Slogans… what’s in your wallet? Travel: Devil’s Den in Florida… contrary to the name, it’s quite a delight to visit! Inspire Through Print Reach your customers with inspiring stories of print in action. Here’s an excerpt from the March issue of an article entitled The Importance of Thanks: An Alaskan named Geoff Welch

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