Don’t Just Sell Printing. Spread Ideas!

Here’s a quote from Steve Wozniak, co-founder of Apple: “Technology is really just an amplifier of our abilities. It lets us do more—and faster.” You and I both know the printing industry has witnessed its share of new technology. We can certainly do more, and do it faster than ever before. I remember my first taste of the printing industry. It was in the late 1980’s when I was in college getting my Music Education degree. (That’s a story for another time!) Looking for an excuse to get into the Mac lab, I signed up for this curious new class about desktop publishing. Knowing what I know now, it hurts to think back to those days of Mac II computers and 300 dpi laser printers. Today is definitely “more and faster!” Let’s get back to Steve Wozniak. He goes back even further and says “…when the printing press came along, it let us spread an idea further than ever before.” Did you catch the essence of what he’s saying? Printing isn’t about putting ink (or toner) on paper. It’s about spreading ideas! I know that, and I’m pretty sure you do too. But sometimes it’s too easy to get so deep