Ink Inc. Archives - Page 2 of 2 - Marketing, content, & technology to help printers sell more printing

…And Three Years of Excellence Are Just Beginning! Today, we released an extremely rare production alert to our Dingbat/Coffee Break newsletter subscribers upon learning that it mistakenly reports the day the Golden Gate Bridge opened as May 27, 1981. We’ve corrected the error and uploaded new files to the server. This marks the end of a two-year streak of error-free newsletters across all of our Ink Inc products — but we’re certain it won’t be the last two-year streak, because we have a secret weapon: our bounty system! In our bounty system, every newsletter gets reviewed by every employee, and they get a $5 bill for every error they find! As you might expect, we catch a lot of errors this way. We even catch things that aren’t technically errors but can be improved. So we’re all the more shocked that this absolutely obvious error made it past all those motivated eyeballs! Maybe we just need to brush up on our history? And so, thanks to our bounty system, we now enter the beginning of our next error-free streak for Ink Inc products.

It’s a puzzle we’ve faced several times in the past with our Ink Inc newsletters: how can we provide files that are usable with the most current versions of InDesign, but make them accessible to our customers who may still be working with prior versions? Starting with last month’s packages, we’re happy to say our files are now compatible with Adobe InDesign CS6 all the way back through CS2! For those of you that really want to “geek out”, heare’s the rest of the story: Previously, in addition to the native InDesign CS5 files we were providing our files (upon request) in InDesign’s native compatibility format, IDML. That worked fine, but had one important drawback — it was only compatible back to CS4. So we’re now also including an additional format, INX, which expands our compatibility all the way back to CS2. For your convenience, all formats are now included in a single package file, so there is only one download.

Beginning with the August 2013 issues of our packages (mailing out in June), we will provide the Ink Inc. page layout files exclusively in Adobe InDesign format. Over the past few years, we have noticed a steady decline in QuarkXPress use among printers and designers. In fact, the number of Ink Inc. customers who use the QuarkXPress files we provide is very, very low. Our last issue to include QuarkXPress files will be the July 2013 packages, which will go out in May. We wanted to make sure you had plenty of notice before we make this change. If you rely on QuarkXPress to produce your Ink Inc. mailers, we recommend investing in Markzware’s ID2Q software, which is what we currently use to convert the Ink Inc. files from InDesign to QuarkXpress. The software works well and is available for both Mac and PC. More information is available on their website at http://www.Markzware.com.

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