Presentation matters. As printers, you know that whether you’re handing out materials at a trade show, meeting with clients, or organizing important documents, pocket folders offer a polished way to present your brand with confidence. This month’s Direct Mail For Printers content focuses on the power of print as a tangible, screen-free way to keep your...
Last month, we met Sam Lewis, owner of Print Perfect, as he began to face the financial strain caused by small, low-margin print jobs. With his shop’s resources stretched thin, Sam realized that change was necessary. Now, he takes his first step toward addressing the issue: introducing minimum charges for small jobs. In this article, Sam navigates...
If you’ve been following us for a while, you’ve likely heard about the Reorder Forms Library (ROFL), but you may still have questions. Is it the same as a standard reorder process? How does it work? And most importantly, what’s in it for you and your clients? Well, your answers await below! What is the Reorder Forms Library? The Reorder Forms Library is a...
Have you ever felt torn between wanting to grow your business and worrying that marketing might actually backfire? You’re not alone. For many printing companies, marketing feels overwhelming. It’s tempting to put it off, but avoiding it altogether can be far more damaging to your business than taking imperfect steps forward. Your Marketing Matters More...
As you look ahead to spring, know that with it comes fresh opportunities to build stronger relationships with your print buyers. Your buyers rely on you to provide high-quality printing and trust your expertise in marketing. In the March content, available now, we’re equipping you with powerful direct mail options and online tools to help you confidently...
Imagine being the first name that comes to mind (think: “Hey, Siri!”) when your customers are looking for answers, solutions, or guidance. Would you like to be a trusted coach who helps people set the course in their decision-making journeys? That’s the power of sales and marketing white papers. These in-depth, authoritative guides don’t just showcase your...
Small jobs can often lead to big decisions. Sam Lewis, the owner of Print Perfect, has always believed in the power of community. Known for his friendly service, he prides himself on being the go-to guy for local businesses, students, and neighbors needing everything from flyers to family photo prints. To Sam, each small job is more than just a...
As we move into the new year, it’s time to focus on building strong customer relationships through creative and impactful marketing. Whether you want to attract new print buyers, strengthen community ties, or simply keep your brand top-of-mind, this month’s lineup offers print and digital content designed to help you stand out. From lighthearted...
When it comes to promoting your own print shop, are personal preferences holding you back? Many print shop owners resist certain marketing strategies simply because they don’t like them. Whether it’s email campaigns that feel like spam or social media that seems irrelevant, these personal opinions can prevent you from connecting with your target audience....
In the 1989 film, “Back to the Future II,” a sports almanac from the future falls into the hands of bad boy Biff Tannen, allowing Biff to play the odds and amass incredible wealth based on his fabulous betting abilities. Through his future-oriented outlook, Biff experiences a dramatic life transformation, morphing from an unremarkable car detailer to a...
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