What makes a high-value customer say, “Yep, this is my printer”? You could have the best pricing, stellar turnaround, and years of experience, but if that trust doesn’t come across on your website, the sale might not either. And for your dream clients, the nonprofits, schools, manufacturers, and marketing teams you really want, your website is the first...
How smart printers are getting better results by leading the conversation, not just asking for answers. If you’re like most print shop owners I talk to, you’ve probably dabbled with AI by now. Maybe you’ve even typed something like: “Write me a follow-up email for a customer who hasn’t responded.” And what came back was… fine. Not great. Not...
Today, your next big client is checking your Google reviews before they ever call. And if you’re not actively collecting reviews, you could be handing business over to a competitor without even realizing it. Keep reading to find out how Google reviews help your business, why a few less-than-perfect ones aren’t a dealbreaker, and what you can do to start...
You don’t have to convince your customers that marketing matters, but you can show them why print is the smartest way to do it. August’s content lineup (available now) focuses on the often underestimated but always essential envelope. Whether it’s a teaser line, a pop of color, or a polished finish, the envelope is the first handshake of a print buyer’s...
It’s been a while since I’ve had the chance to step out of the day-to-day marketing mindset to remind you of, and hopefully inspire you with, a bigger idea. So, today’s the day! After meeting with printer after printer to discuss their marketing strategies, there’s been this growing “earworm” in the minds of...
In last month’s article, Sam Lewis began transforming Print Perfect’s operations to better handle the influx of larger projects. Now, he reflects on how far his business has come—from struggling with low-margin jobs to thriving with a balanced, efficient workflow. As Sam looks ahead, he considers new ways to strengthen his team and grow his business...
If you’ve ever debated whether to list your prices online or worried that you’ll lose business if you do, you’re in familiar territory. For many printers, pricing feels like walking a tightrope: charge too much and scare people off, charge too little and eat into your margins. It can feel like putting your worth on trial, especially when you’re...
Let’s be honest.Summer is noisy.Events, festivals, fireworks, social media overload… everyone is competing for attention. And your print buyers? They feel it. They know it’s harder than ever to stand out. But here’s the thing—while digital ads get skipped, scrolled, or ignored, bold print signage demands attention in a way nothing else can. This...
Imagine this: a print buyer lands on your website, curious about your promotional products. They click a link… and suddenly, they’re not on your site anymore. They’re in a completely new environment with unfamiliar branding and no clear reminder of you. This kind of abrupt shift is more common than you might think. Many printers link directly to vendor...
In the last installment, Sam Lewis showed how small jobs could lead to big opportunities, turning Print Perfect into more than just a quick-service print shop. With larger projects now coming in, Sam realizes his shop’s operations need an overhaul to handle the increased demand efficiently. In this article, Sam explores how streamlined workflows and...
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