New Marketing Content for Your Print Business? You Got It!

New content is now available, and we’re thinking fall!

No matter where you live, this time of year means change. Routines and weather are some of the biggest ways life is different as fall rolls around; perhaps you also find yourself starting to think about how you can make a big impact through your business in the coming year.

Is your current marketing plan doing all it can to help you succeed? We have a variety of options that will help your marketing choices match your goals for success. 

ALL-NEW DOWNLOAD OF THE MONTH CLUB

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Coffee Break

If your marketing has become a bit too routine, consider the splash a light-hearted newsletter could make!

The monthly Coffee Break newsletter blends clean humor with fresh marketing language to create a piece of direct mail your customers will look forward to receiving.

Here are a few jokes from this month’s issue:

My daughter was doing her homework and asked me what I knew about Galileo. I, proudly and confidently, told her that he was just a poor boy from a poor family. 

What happened when Lee ate raw onions for a week?
He became Lone Lee…

The staying power of the monthly calendar, complete with interesting daily entries, makes this full-color newsletter an obvious win when it comes to making a positive connection with your customers.

FastStart

The marketing message found in FastStart focuses on ways for your customer to capitalize on the power of print.

Whether you choose to send the self-mailer or the oversized postcard, the recipient will receive a clear idea that you’re the one that can help them look good on paper.

Readers of print are less likely to skim for headlines, and more likely to read for the fun of it. This makes your printed word more valuable. 

We’d be happy to talk with you about adding the no-hassle FastStart to your marketing plan.

Local Edge

Like every month, the Local Edge postcard is focused on how your customers can partner with you—their local print shop—to meet their printing needs. This month the emphasis is on creativity in printing:

Online marketing can quickly fall into the cookie-cutter mold of what everyone else is doing. But not print! Print brings your imagination to life with unique folding options, die-cuts, foils and coatings, custom graphic design and printing, and more! 

Be bold in reminding your customers you are their partner for creative print ideas with Local Edge!

National Direct Mail

If you’re looking for a marketing piece that really gives your customers a picture of what print can do for them, National Direct Mail is an ideal option.

Relying on bold graphics and detailed explanations of print and finish options, the National Direct Mail postcard or mailer is a relevant way to send the message that print is still powerful.

Have you ever realized just how vital print is in your day-to-day work life? Without the organization, efficiency, and productivity that print provides chaos can quickly take over. Rejuvenate your business with print.

Printer’s Press

In the world of printed direct mail, the newsletter has stood the test of time.

We know that’s true because the Printer’s Press newsletter continues to be a staple for print marketing around the country. The mix of helpful articles and lighthearted columns make this the kind of mail your customers will look forward to. Here are a few of the articles from this month’s newsletter:

• Maybe It’s Time to Hit the Trail
• Immune Boosting Foods
• When Work Feels Like Play

If you’ve never put Printer’s Press to work for your company, consider the mark it could make on your customers! 

Download Free Samples

NEW ONLINE MARKETING CONTENT THIS MONTH

A PERFECT LANDING PLACE

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

Your website is critical to your marketing efforts.

But did you know that your direct mail marketing and website are meant to work hand-in-hand?

Use your direct mail marketing to encourage people to your website by using a landing page. In doing so, you can make your marketing more effective and trackable.

Want more? Continue reading “A Perfect Landing Place.”

P.S. Promote your tip and sell even more printing with the included Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

ELEVATING YOUR SALES PITCH

A top-notch sales pitch will draw in customers, helping you bridge the gap between a wonderful product and/or service and customers.

The latest White Paper, available via subscription through our White Paper Content website add-on or WordPress Plugin, shows your print buyers how to elevate their sales pitch by creating an authentic relationship with their customers so they can better aid them as an advisor.

Learn more about how white papers can help you sell more printing.

BUILD TRUST. MAKE SALES.

What’s the big deal about content?

Content is your way to build trust and connect with your target audience. It paves the way for your print buyers and prospects to think of you first whenever a need or question arises. Start pointing your audience toward you today!

Explore how a website packed with automatically updated relevant content can help you sell more printing when you start your free website today. Enjoy feature-rich access free for 30 days without obligation!

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