Sell More Printing: When Easy is Too Easy

Welcome back to another edition of  Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. This month, we dive into a surprising lesson from the world of baking—yes, baking!—to uncover how making things easy for your print buyers can sometimes be too easy and what you can do to strike the perfect balance.  The Cake Mix Conundrum: When Convenience Backfires  Let’s take a trip back to the 1940s when the introduction of cake mixes revolutionized the baking world. Initially, these mixes were designed to be incredibly simple—just add water, and you’d have a cake ready to bake. But to everyone’s surprise, sales were disappointing. It turns out that people felt a sense of embarrassment when they realized how little effort it took to “bake” the cake. They wanted to feel like they had played a real part in the process.  Enter the genius tweak: manufacturers altered the formula, so bakers needed to add an egg and some oil. Suddenly, sales soared. Why? Because this small bit of involvement allowed people to feel like they were truly baking rather than just using a shortcut.  This same principle can apply to

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