Every so often, I’ll hear one of our Websites For Printers customers get frustrated that their customers just don’t seem to want to embrace ecommerce. One of our customers was, in fact, very adamant in saying his main goal for using his website was simply to act as a tool to encourage customers to start telephone conversations. He was more than happy to accept business online, of course, but his primary objective was to use the website as a conversation-starter for phone calls. That’s how he wants to do business. It’s All About Selling Print There’s nothing wrong with doing business by phone. Orders over the phone turn into profits just as much as orders placed on a website do. Our goal is to make it fun and easy for print buyers to buy printing, and if that means printing is purchased through a phone call which was inspired by a visit to one of our customers’ websites, so be it. Mission accomplished. Landing a phone call that results in a print sale is a worthy goal, but it shouldn’t be considered the only goal. Please forgive me for stating the obvious, but these days website visitors expect to do business on the
Easier To Assign To Companies, Branches and Contacts This week, we turned our attention to refining the Document Library Editor tools in the Control Center. In the Customers section of the Document Library Editor, we’ve made it easier to find the right company, branch or contact and assign your document to them. Now, when your search results find a single contact, the contact’s name will be auto-selected in the contacts pulldown menu, and the company and/or branch they belong to will also be auto-selected. Plus, there are now “Add” buttons next to each list, so if your search returns one contact but what you really want is their branch or company, you can add it with a single click. No More Unsaved Changes We’ve also added a line of defense in the battle against unsaved changes. Previously, there were portions of the Document Library Editor that allowed you to navigate away from the editor with unsaved changes, losing them forever. Yikes! So we’ve now added a warning message when you attempt to leave unsaved changes behind, giving you a second chance to keep them for posterity. More To Come There are more updates on the way. We have some very