Ecommerce for Customers That Don’t Want It

Every so often, I’ll hear one of our Websites For Printers customers get frustrated that their customers just don’t seem to want to embrace ecommerce. One of our customers was, in fact, very adamant in saying his main goal for using his website was simply to act as a tool to encourage customers to start telephone conversations. He was more than happy to accept business online, of course, but his primary objective was to use the website as a conversation-starter for phone calls. That’s how he wants to do business. It’s All About Selling Print There’s nothing wrong with doing business by phone. Orders over the phone turn into profits just as much as orders placed on a website do. Our goal is to make it fun and easy for print buyers to buy printing, and if that means printing is purchased through a phone call which was inspired by a visit to one of our customers’ websites, so be it. Mission accomplished. Landing a phone call that results in a print sale is a worthy goal, but it shouldn’t be considered the only goal. Please forgive me for stating the obvious, but these days website visitors expect to do business on the

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