Get, Serve, Keep: A 3-in-1 Approach to Running Your Print Business

Running a print business is hard work. But did you know that you need to be running more than just one business? That’s right. You need to be running three! (Hold on now, take a deep breath, and keep reading!) While that might sound incredibly overwhelming, it’s not as scary as you might think. The truth is, you’re already running three businesses; however, you might not be giving them the attention they deserve. Three Businesses in One Your three businesses are: Your “Get” business, Your “Serve” business, and Your “Keep” business. Each business represents the different ways of approaching your customers and prospects, and the purpose of each of these “businesses” is different: 1. Your “Get” Business The goal of your “Get” business is to turn prospects into customers. Your “Get” business communicates the value you offer and encourages print buyers to use your service for the first time. In this business, you’ll need to remind your prospects over and over again on why they should choose you as their printer. Your success in the “Get” business will be measured by how many of your prospects become first-time customers, and it will depend on your efforts to ensure a steady

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