Blogging Archives - Marketing, content, & technology to help printers sell more printing

This blog can be summed up in one thought: Don’t underestimate how many times print buyers will land on your website, click around for a minute, and then disappear without contacting you. It happens every day. And it’s not a bad thing. Prospects aren’t always ready to place an order yet. And that’s okay. Sometimes, they’re looking for answers. And if your website isn’t answering their questions, they’ll find another printer who will. That’s where blogging (and website content) comes in. It’s common to hear printers say things like, “We don’t need all this content. We just need to sell printing. Amazon doesn’t blog, and they’re doing fine.” But here’s the difference: Amazon sells to consumers (B2C). Most printers are selling to other businesses (B2B). And in B2B, content isn’t optional: it’s the fuel that builds trust, answers questions, and creates confidence before a sale ever happens. Blogs Position You as the Print Expert When your buyers are unsure what kind of mailer will work best for their campaign, where do they turn first? Google. If your blog answers their question, you’ve already earned trust before they even contact you. Research shows that companies that blog get 55% more website

“I don’t have a clue what to talk about. I’m not an expert. How can I write about something like that?” These are the common thoughts that surround the idea of blogging. (Can you relate?) Blogging isn’t as scary as it seems though. All it takes is an idea, a question, or a pain point to address. Donald Miller, the author of Building a Story Brand, says it like this: The more we talk about the problems our customers experience, the more interest they will have in our brand. The problems your customers are experiencing reach far outside the scope of their printing needs. Your customers are small business owners or employees themselves, and it’s important you seek to provide content that speaks to that. After all, when you seek to understand the problems of your audience, you can create content that is genuinely useful to them, and once you do that, well, you’re golden as they say. Your Ultimate List of Blog Topic Ideas Here are 45 (yes, 45!) ideas to get you started. 1) Advertising trends What’s working and what’s not. 2) Blogging Seems ironic, don’t you think? A blog on blogging. But yes, it can be done! 3) Books What

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