Boost Your Year-End Marketing with Customer-Centric Direct Mail

Gratitude is on our minds as we get closer to Thanksgiving, with the November content available for download now.

As you make marketing decisions for the end of the year, consider the impact of printing and mailing marketing pieces your customers will be grateful to receive!

Each of the direct-mail marketing pieces we offer meets a specific marketing need, and all are designed to positively impact your relationship with your customers. Marketing that’s anticipated—that’s our goal!

DOWNLOAD OF THE MONTH CLUB

FastStart

The FastStart mailer and postcard are everything you want in a simple marketing mailer.

It exists to highlight one of the products or services your print shop provides, and it achieves that goal through eye-catching graphics, intentional content, and a call to action that aims to increase sales. Here’s a sample of this month’s message:

Labels are a powerful tool that can transform almost anything into a communication medium. From oversized labels to save-the-date labels, custom-printed coupons to envelope seals, sticky flyers to appreciation labels, the possibilities are endless!

Get your customers thinking about all the ways print can make an impact on their business and its bottom line with a monthly mailing of FastStart!

Coffee Break

Increased amounts of family time over the next few months mean it’s the perfect time to add a few jokes to the repertoire, and the Coffee Break newsletter is a great way to get some!

Short, clean jokes are the hallmark of this one-page newsletter, while the calendar and encouraging marketing bring the whole piece together to make it a powerful tool for engaging customers in your company. Here are some of the jokes you’ll find this month:

I read recipes the same way I read science fiction … I read to the end and say, “Well, that’s not going to happen.”

A woman walks into a library and asked if they had any books about paranoia. Librarian: “They’re right behind you!”

Adding the Coffee Break newsletter to your marketing lineup is an easy way to increase the positive relationship between you and your customers!

Local Edge

So much of what your marketing is trying to do is let potential customers know you exist and that you can meet their printing needs, and Local Edge is a no-nonsense way to make this happen.

As a well-designed postcard, this easy-to-produce piece is a simple yet impactful way to engage with your customers and keep your name front of mind. Here’s an example of this month’s focus:

Looking to create meaningful end-of-the-year gifts for your clients while supporting the local community? Personalized calendars serve as eye-catching reminders of your brand throughout the year. 

The Local Edge postcard ensures the community your print shop operates in knows you’re there and reminds them of all you can do for them!

National Direct Mail

Information is key when it comes to making a purchase.

The National Direct Mail mailer aims to provide customers and prospects with the right amount of information they will need to consider connecting with and purchasing from your company. Here’s a peak at this month’s featured product idea:

Why waste your time with yet another email campaign that will likely end up in the trash folder?

Embrace the trend of print media and make a lasting impression with corporate promotional gifts.   

Making an impact on purchasing decisions is easy to do with a consistent mailing of the National Direct Mail marketing pieces. We’d love to help you add it to your marketing lineup!

Printer’s Press

What better way to highlight your shop’s printing capabilities than with a four-page newsletter sent to their mailbox every month?

The added bonus is that the Printer’s Press newsletter is filled with interesting articles and tidbits that will capture your customers’ attention and make them look forward to receiving it.

This month’s articles include:

• Take a Stand on the Job
• Make an Impression that Lasts!
• The Mental Health of Gratitude

Keeping your name in front of your customers each month is simple with this engaging newsletter. Let’s talk about how to make it a part of your marketing plan!

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NEW ONLINE MARKETING CONTENT THIS MONTH

DRIVE RAPID RESPONSE TO YOUR DIRECT MAIL: 10 PRO TIPS

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

Ever tried to talk on the phone while driving through thick traffic?

As much as we seek to multi-task, the truth is humans are finite. People juggle busy schedules and noisy lives, feeling overwhelmed constantly. In today’s information overload culture, generating a timely response to your direct mail marketing might be one of the hardest tasks around.

The good news? Print postcards and mailers can help you accelerate your message and break away from the pack. When you take to the mailbox, here are 10 tools to prompt quick, profitable action…

Want more? Continue reading “Drive Rapid Response to Your Direct Mail: 10 Pro Tips.”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

Connection is Everything with Your Print Clients

Extend your content invitation with consistent marketing materials created for your print business.

Why content? Because it works! Content provides a powerful means to engage, educate, and connect with your print business. Content marketing allows your print business to showcase its expertise, build trust, and establish authority within the print industry.

Ready to get started? Contact us directly at (701) 241-9204 or download samples below to get started!