Is it Time to Consider Providing Subscription Services at Your Print Business?

As the coronavirus continues to affect nearly all businesses across the world in some way, you might find yourself trying to brainstorm creative solutions to ensure your print business not only survives the pandemic but thrives after “normalcy” returns. Let me add to your brainstorming by throwing out an idea for you – an idea that could have exponential benefits for your company: adding a subscription-model to your print business. Now, before you dismiss this idea and quickly retort, “Yeah, but hold up. I’m a printer, and I don’t offer subscriptions,” consider the following: A recent study shows that 76% of Americans have a least one subscription service, while over 60% have two or more. The average subscription billing vendor is growing 30-50% annually. The subscription e-commerce market has grown by more than 100% percent a year over the past five years. Subscription-type businesses, whether in-part or in-whole, help businesses (like yours) weather times of crisis such as these because of the economic “moat” they’ve surrounded themselves with. How Subscriptions Could Benefit Your Print Business Subscriptions have a unique way of providing what consumers are looking for, such as personalization, convenience, and straight-up simplicity. There’s also the fact that: Subscriptions

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