5 Proven Strategies to Position Your Print Business as a Marketing Partner, Not Just a Vendor

“It was worth every cent.” When was the last time you experienced this kind of confidence in a significant purchasing decision? Maybe it was a memorable vacation splurge. Or a service that saved significant time or energy (like hiring a pro for your home repair or outsourcing your business accounting). Perhaps it involved purchasing a high-quality product for better long-term results. Value is central to customer decision-making. And though everyone likes saving cash, most people understand a great payoff requires a measured upfront investment. Successful marketing helps people see the long-term gain you bring to their business. Beyond Print Know-How: Offer Strategic Marketing Support As a printer, you may get discouraged when you don’t see instant website sales or an immediate advertising response. But marketing is a process. It takes time to fill the funnel to create sustainable, long-term sales. This means positioning yourself as more than just a service provider, but as a trustworthy creative resource. Here are five strategic ways to communicate the value you can bring. 1. Develop Content Aligned with their Marketing Goals Creating content that aligns with your print buyers’ broader marketing objectives will serve as a magnetic attraction for new customers. Looking to attract

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