The battle for our attention is real. According to BankMyCell.com, an average smartphone user checks their device 47 times a day! In a digitally addicted generation, print brings a burst of fresh air. Did you know that 92% of smartphone users say they still prefer print when making purchasing decisions? Spread that good news with the great print marketing...
With the release of Avengers: End Game this spring, many Marvel fans find themselves wondering how they even ended up joining this superhero bandwagon. Before Marvel released their characters onto the silver screen, they began by creating comic books that were seen as a unique art form appreciated by only select few. Which begs the question: how did Marvel...
Are you tired of hearing the whole “print is dead” argument? Ugh. Aren’t we all, especially when nothing could be further than the truth. The truth is, print is alive and well. All it needs is a voice. To help you drive this point home with your print buyers, below are seven provoking reasons that prove print is still a compelling choice...
What separates the leaders of the pack from everyone else? While there’s no “one size fits all” answer to that question, here’s one of my favorite answers: The Entrepreneurial Operating System®, or EOS®. Quoting directly from the EOS website, EOS is… a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get...
Sharp marketing can put the wind at your back! Here’s a preview of the content geared at giving your business growing momentum this month: Printer’s Press Want to keep your print products in the limelight this month? Printer’s Press lights up the night featuring outdoor evening entertaining, Kit Kat’s chunky chocolate direct mail teaser, an “American...
All printers want to sell more printing, but many tend to overlook the impact that white papers have on reaching that goal. What are White Papers? A white paper is an “authoritative report or guide meant to help readers understand an issue, solve a problem, or make a decision”. They provide an in-depth study on a specific topic. What’s...
I’m not a smart guy. I’m smart enough, don’t get me wrong, but I’m no brainiac. I do work really hard, though, and I’m proud of my work ethic. Actually, I’m very proud of all of my ethics. I always try to do the right thing even if it’s not the right thing for me or my business. Do you know what I am good at, though? Sorry, that’s not right… Do you...
You’ve probably heard the expression, “Just because you can do something doesn’t mean you should.” For example: You can put a water hose in your car’s gas tank, but you probably shouldn’t. You can use the same password for all of your internet accounts, but you probably shouldn’t. You can use Adobe Illustrator to...
Help your clients win at business and life while you position yourself as a competent, reliable business partner. Here’s a rundown of excellent content to motivate your customers this month: Printer’s Press Does spring fever have your heart pumping? The May edition of Printer’s Press offers helpful articles on how to get ahead in work, family, and life....
As the Marketing Director here at Marketing Ideas For Printers (MI4P), there’s one question I get asked a lot: How do I get more traffic to my website? It’s a valid question. With numbers like 1,630,322,579 websites created in 2018 alone, it makes sense that printers would be asking how to make their website unique. Sometimes that question is...
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