Why Printers Who Mail Win: Turning Rising Postage Into a Selling Advantage

Postage rates are on the rise again.

As of July 13, 2025, a First-Class Mail Forever stamp is expected to move from 73 to 78 cents, leaving many questioning whether direct mail is still worth using.

It is — and more than ever.

Printing companies that stay visible with regular marketing will stay top of mind. Those who remain silent risk being forgotten.

If you want your print buyers to remember you — and to view you as the example of smart marketing — consistent direct mail is a proven way to make that happen.

Why Direct Mail Still Works

Direct mail delivers results that few channels can match (especially for printers).

It places your message, your quality, and your marketing example directly into your customer’s hands, without the clutter of an overloaded inbox or a skipped social media ad.

Even with changing technologies and increasing postage rates, customers still trust print more than digital ads. They interact with it longer. And when done correctly, direct mail consistently drives higher response rates.

Your print buyers are searching for ways to cut through the noise. If you offer effective direct mail strategies, you meet that need — and position yourself as a marketing partner, not just a vendor.

You also need to cut through that same noise with print marketing of your own. Direct mail is just as important (if not more so) for you than it is for the print buyers you’re trying to sell direct mail to.

Be the Example Your Print Buyers Need

Printers have an advantage that most industries don’t. Every direct mail piece you send acts as both a marketing tool and a product sample.

When you send direct mail to your customers:

You model consistent, effective marketing.
You remind them why physical communication matters.
You give them a live, hands-on example of what’s possible for their own marketing.

No amount of talk sells better than a real piece they can hold and remember, so use your own business to demonstrate what strong marketing looks like.

Even sending one well-timed mailing each quarter can create momentum and open the door to bigger conversations.

How to Talk to Your Print Buyers About Direct Mail

Helping customers see the value of direct mail doesn’t require a hard pitch. It just requires a focus on what matters to them.

Here’s how to frame the conversation:

Bring it up early. Don’t wait for potential buyers to ask. Raise direct mail as part of the initial discussion about goals.
Talk about results, not formats. Focus on how direct mail can help generate leads, build brand loyalty, and drive sales — not just that it’s “an option.”
Bundle services. Connect direct mail campaigns naturally with other print services, like event marketing materials or seasonal promotions.
Offer choices. Whether they want something simple and fast or a full custom campaign, giving options lowers barriers.

Why This Matters Now

Rising postage costs aren’t going away — and neither is the challenge of getting noticed by customers (no matter what type of business you’re in).
Businesses that take consistent, thoughtful action stand out. Those who hesitate will fall behind.

Direct mail isn’t an optional add-on anymore. It’s a core part of staying visible, building trust, and winning business.

When you show your buyers the impact of direct mail and model it through your own marketing, you position yourself as more than just their printer. You become their go-to resource for real-world results.

With ready-to-send campaigns and fully custom solutions from Marketing Ideas For Printers, it’s easy to fit direct mail into your schedule — and your sales strategy — without adding unnecessary work for your team.

FAQs and Objections

Everyone has questions or objections, so let’s tackle them.

“I don’t have time to manage monthly mailings.”

You’re not alone.

That’s why Marketing Ideas For Printers offers several direct mail subscription options you can use with minimal effort.
Prefer more flexibility? Our Custom Direct Mail Services let you decide how often you send, without locking you into a schedule.

You stay in control, and your customers stay connected to you.

“I don’t want to rely on templated materials.”

You don’t have to.

Custom direct mail pieces are written specifically for your print business, with your brand voice, design preferences, and customer base in mind. No restrictions. No generic messaging.

Every piece becomes an extension of your brand (like this), not an off-the-shelf product.

“Will buyers want to spend more with postage costs increasing?”

Marketing costs are increasing across the board, not just postage.

Helping your print buyers see direct mail as a strategic investment, one that delivers results, positions you as their guide through changing times, not just another service provider.