If you were to ask small business owners what they want to be known for, most of them wouldn’t say what their business does. Well, at least not completely.
Instead, there’s a good chance that you’d hear them say things like:
Have you ever wondered why that is?
Because just about every human being on the planet (including small business and print owners) wants to leave their mark on the world and be known for more than what they “do.” Instead, most want to focus on the attributes that highlight the “who” of their company to build their legacy on.
And that’s where Core Values come into play. Core values will help show the world that you’re bigger than what you do.
Your core values make up the foundation on which your business is built and represent the very heart of your company.
Done right, your core values will be a handful of rules or principles that act as your compass, or better yet, your mirror, to show you exactly who your business is at its core.
While you might be tempted to think creating core values is unnecessary, or you have them “all in your head,” take a look at these three reasons why core values are worth the time to create and implement.
When you and your team are like-minded and adhere to the same set of guiding principles, you’ll start to see your team working better together.
When you’re all rowing in the same direction and not fighting against each other, team members can better understand their role, and everyone can ultimately serve your print buyer better.
When you have a set bar of standards, not only will core values help you improve your employee recruiting and retention, but they will also give you a framework that you can run all of your business decisions through.
Asking yourself questions like these, and getting your team to filter things through the same lens, will help the answers to those types of questions come much easier.
“It’s not hard to make decisions when you know what your values are.”
– Roy Disney
Consider this for a moment.
A print buyer is deciding between two online printers for an upcoming event. These printing companies look almost identical in their offerings and price, but one has a set of core values that are highlighted in all of their marketing and on their website. In fact, this printer’s messaging is littered with words, such as community, family, dependability, excellence, and integrity.
Which printing firm do you think the print buyer is likely to buy from? Core values help distinguish your printing company’s identity, which helps to showcase your competitive advantage.
If you don’t currently have core values, or your existing ones could use an overhaul, here are a few things you should know.
Your core values should:
|Core Value Ideas|
|Above and Beyond||Dedication||Organization|
|Concern for Others||Hard Work||Service-Minded|
Once you’ve clearly defined your core values, it’s time to make them known!
As the team leader, you’ll need to make sure the values are upheld and practiced by everyone in your print company.
How can your company live out its core values? Start here:
Lastly, as Thomas Jefferson once said, “In matters of style, swim with the current; in matters of principle, stand like a rock.”