Content For Printers: Revitalize Your Marketing in 2024 with These Exciting Options

If you’ve been considering an upgrade to your marketing materials, these months after the holidays are a great time to do it!

Your customers are looking for something fresh during the post-holiday slump, which means they’re ready for a new look from your print shop! Remind them why you’re the shop they can trust by printing and mailing updated marketing materials. Consider all the options we have to offer!

DOWNLOAD OF THE MONTH CLUB

The December download from the Download of the Month Club is an impactful brochure entitled, “Boost Your Business in the New Year: 10 Business Resolution Ideas with Print Marketing.” Featuring helpful content as well as coupons to encourage printing with you, it’s the perfect solution to sway more print sales in the new year.

With the New Year just around the corner, now is the perfect time to set resolutions to enhance your business’s success.

Check out these 10 actionable New Year’s business resolution ideas that incorporate print marketing strategies.

These ideas are designed to boost your brand, engage customers, and drive growth.

If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut.

With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral.

For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly packed and delivered to your inbox.

Tell Me More!

Psst… Did you know you can purchase previous issues of the Download of the Month Club for only $25?

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Coffee Break

The Coffee Break newsletter is unique in its approach to building relationships between your print shop and its customers—using lighthearted humor and subtle marketing to bring a smile or even a chuckle to make a positive impression. Here’s a sample of some of the humor included in this month’s newsletter:

Why did the man give up being a taxi driver?
There was too much talking behind his back.
What do you call a hippie’s wife?
Mississippi

Unmatched in its effect on customers, Coffee Break is sure to increase goodwill between you and your customers while also encouraging them to think of you when they need quality printing.

FastStart

Positioning your print shop as a solutions provider is easy with the FastStart mailer or postcard. Its monthly focus will inspire and motivate your customers to consider the effect the highlighted product or service can have on their company’s success. This month’s FastStart encourages the recipient to make plans to impress at their next industry trade show:

Increase the impact and reach of your next event with professionally designed tickets, banners, marketing collateral, programs, wristbands, and eye-catching floor graphics.

With its emphasis on the impact that printed products can make, FastStart is a strong piece to add to your marketing lineup.

Local Edge

Help your customers to see you as a partner in their success with the Local Edge postcard. It’s focused on the benefit of having you, a reliable print shop, in their corner. Here’s an example of this month’s message:

Experience the unrivaled advantages of print marketing and elevate your business’s image with ease. Our professional print-marketing team elevates your business-printing needs with authenticity and quality.

Developing a solid relationship can start with solid marketing, and Local Edge is the right place to start.

National Direct Mail

National Direct Mail is a high-quality, eye-catching marketing piece that highlights all the ways that print marketing is the right choice for your customers. It’s just that simple. If you want to make a monthly impression on your customers, this is the mailer or postcard to make that happen. This month’s focus on promo products is sure to get your customers making plans:

Budget-friendly and highly effective, the right promo products can help you increase brand awareness, build customer loyalty, and generate sales leads.

Intentional in its message, the National Direct Mail package is a no-nonsense, easy-to-produce addition to your marketing plan.

Printer’s Press

Printer’s Press continues to be a standout marketing piece for the printing industry. It’s a full-color, four-page newsletter with the right combination of general interest articles, lighthearted content, and strong marketing messages—what’s not to love?

This month’s articles include:

Are You Really Saving Money?
Beat the Winter Blues
Make a Solid Impression with Booklets and Catalogs

Your customers will be delighted to receive Printers’ Press in their mailboxes each month; it’s a marketing piece you can be proud of!

NEW ONLINE MARKETING CONTENT THIS MONTH

Stop Them in Their Tracks: 3 Quick Tips for Profitable Content Marketing

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

Do you want your target customers to pump the brakes when they see your content?

Customers want authentic relationships with the companies they do business with, and inbound marketing focuses on creating content and resources curated just for them.

Here are three tips for shaping dynamic content marketing to get your readers to slow down and build trust that sparks sales…

Want more? Continue reading “Stop Them in Their Tracks: 3 Quick Tips for Profitable Content Marketing.”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

Now’s the Time For Content For Printers

There’s no better time to revitalize your print shop’s content marketing strategy. Embrace the opportunities that the new year brings and make 2024 a standout year for your print business!

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