Hiring Archives - Marketing, content, & technology to help printers sell more printing

Does It Feel Impossible to Hire the “Right” People Right Now? If you’ve tried to hire lately, you already know: it’s not just hard to find people who “get print.” It’s hard to find people, period. You post a job, wait, refresh your inbox, and maybe a few resumes trickle in. One candidate has solid print experience but freezes up around software and online ordering. Another is great with digital tools but has never walked a job through press and bindery. Meanwhile, when a key estimator or CSR is out, everything slows down, and everyone feels the pressure. That’s why print shop hiring and cross-training feels so different today. You’re trying to build a team that understands print, can keep up with changing technology, and is flexible enough to cover for each other. The good news? You don’t have to wait for a mythical “perfect hire” to show up. With a clearer picture of the skills you actually need and some intentional cross-training, you can make the team you already have stronger, more flexible, and more confident. Print shop hiring and cross-training are about building the right mix of print, customer, digital, and AI-assisted skills so your shop can keep

Times sure are changing, aren’t they? A few years ago, I could post on any one of a half dozen websites for a job at my printing company, and I would be inundated with resumes. Today, with record low unemployment, the task is much more difficult. For me, this is especially trued when trying to hire good CSRs (Customer Service Representatives). I need the “Goldilocks” of CSR’s, the one that is just right. After all, I don’t sell print, I sell happy. That means my CSRs have to be just…right. How to Make it Easy on Yourself Hiring employees today is harder than ever. Here are a few tips to help make it easier on you. 1) Never wait until the last minute. Change is going to happen, and it will be disastrous if you are not prepared. As a small business owner, having options is always beneficial. Why aren’t you preparing? Remember, nothing lasts forever, including that longtime, loyal employee. Start the hiring process today by researching and interviewing. Do not wait, even if you do not have an immediate need. This effort needs to become your new normal. 2) Understand if you are hiring for attitude or aptitude.