What’s more fun: adding something new to the lineup of products and services, or taking something out? Ask that question to anyone, and they’ll almost certainly say, “Adding something new.” Ask any marketer, and they’ll say “ADDING SOMETHING NEW!!!!!” Expanding the lineup of products and services offered is fun,...
They say that when you fail to plan, you plan to fail. As your 2019 content comes to a close, December offers an ideal opportunity to reflect on your success and update your goals. Are you growing, succeeding, or adapting? At Marketing Ideas For Printers, we’re committed to helping you look your best and to sell more printing. Here’s a sample of our...
Recently, I met a lady at a Chamber of Commerce event, and we hit it off. A while later, I saw her again, and she mentioned that she saw my banner on a fence at a local high school near her house. I asked her if she drives by the school often, and she let me know that she passes it every day, multiple times. She was shocked when I told her that the banner...
It seems a day rarely goes by without our team here at Marketing Ideas For Printers fielding Search Engine Optimization (SEO) questions from our customers and prospects. I recently found myself answering one of those questions with one of our newest customers and found myself remembering the advice of Sal, the SEO Expert. Sal offered good advice almost two...
Building a brand identity is a process, growing one touchpoint at a time. How do you connect with your customers? Top-of-mind awareness comes as you provide consistent content that answers customer questions about where they want to go, grow, or purchase. Each month, Marketing Ideas For Printers offers top-notch content to help you generate leads,...
Adding email campaigns to your marketing toolkit is an excellent way to create connections and get your message out to the masses. To help you achieve the best results in your email marketing efforts, check out these 17 best email marketing practices: Perfect Your Proofing 1. Send it to Yourself Before you send an email to anyone in your audience, send...
How would you describe working in the world of print today? However you describe it, you can make your print company a great place to work when you focus on these key areas: Solidifying Your Structure Creating Positive Morale Improving Communication Within Your Company Here’s how: Solidify Your Structure Every print shop has some form of structure,...
You’ve updated your website, and now you’re ready to sit back and watch the sales roll in! But there’s a problem. Your website is impressive, but the masses aren’t flocking to it as you had hoped. And, when they do go there, it seems like they’re only looking around and not ordering. What’s the deal? If you’re...
Did you know that according to Statistic Brain Research Institute, 72% of people judge a company based on the quality of their printed materials? As a print specialist, it’s essential to offer up your best in print marketing through outstanding direct mail. Need help? We’ve got you covered both on and offline – including three newsletter options, a...
Getting out of your comfort zone is never easy, particularly in business and especially if you’re not a natural risk-taker. Personally, I like my comfort zone. (Really, who doesn’t?) Comfort zones mean everything sits neatly in its expected spot. There are no unsightly bumps in the road, no unexpected waves to rock the boat, just the sweet...
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