A new year brings the perfect chance to reset, and that includes how your print business shows up on paper.
January’s marketing lineup is centered around the power of first impressions. From invoices to thank-you notes, print buyers are reminded that every printed piece can reinforce their credibility, elevate their brand, and build trust at every touchpoint.
Whether you’re adding levity with a laugh-out-loud newsletter, educating with web content, or launching a full-scale promotion, these print and digital tools help your clients look professional and polished as they start 2026 strong.
Here’s what’s available to help you and your print buyers kick off the new year with clarity and confidence.
Direct Mail for Printers Options
FastStart
Print Type: 8.5″ x 11″ Foldover Self-Mailer and 5.5” x 8.5” Postcard with Bleed
For January, the FastStart campaign shifts focus to stationery with the bold headline:
“Set the Standard for 2026.”
This package emphasizes the power of professional letterhead to build momentum and reflect credibility, from thank-you notes to internal memos. Messaging like:
“An image that builds momentum”
“Make every impression count”
…encourages businesses to use high-end materials that leave a lasting impact. Plus, an optional limited-time 10% off coupon incentivizes early orders and fresh branding for 2026.
Local Edge
Print Type: 8.5” x 5.5” with bleed; 9″ x 6.5″ Every Door Direct Mail (EDDM) file also included
Highlighting The Creative Advantage, January’s Local Edge postcard invites recipients to elevate their brand by starting the year with a strong visual identity and cohesive design.
Headlines such as “Polished Brand. Elevated Impact.” and “Start the Year with a Sharp New Look.” show how professionally printed materials build trust and reflect care. Stats reinforce this, with insights like:
- “Cohesive branding can increase customer trust by up to 30%.”
- “People are 63% more likely to take a brand seriously when materials are professionally designed.”
Pair this postcard with in-house design services to position your shop as a reliable creative partner.
Coffee Break
Print Type: Folded Newsletter
Size: 8.5″ x 14″ flat, trifold self-mailer
Highlighting humor and fresh starts, the January Coffee Break newsletter offers a fun, relatable way to keep your brand visible as the year begins.
This issue features punchy one-liners like:
- “The gym gives you energy, but you need energy to get to the gym. Feels like a pyramid scheme if you ask me.”
- “My to-do list and I agreed to see other people in 2026.”
A standout sidebar, “Most Unusual New Year’s Resolutions,” adds quirky charm with gems like “Randomly sew one sequin onto every piece of clothing I own” and “Become an underwater basket-weaving champion.”
With a February calendar packed with fun observances (from Groundhog Day to LEGO Patent Day), Coffee Break keeps your shop top-of-mind, fridge-front, and full of personality.
National Direct Mail
Print Type: Multi-piece Mailer (Envelope + Postcard + Folded Mailer)
Includes: Email + Social Media Content
The theme for January’s National Direct Mail is “Turn Every Message Into a Trust Builder.”
This campaign positions printed stationery as more than just paper; it’s a brand asset. The messaging highlights how letterhead, notecards, and envelopes serve as your business’s “silent sales team,” making a strong impression in a world saturated by digital noise.
With no geographic limitations and digital assets included, this campaign is ideal for targeting event planners, professionals, and brand-conscious buyers nationwide.
Printer’s Press
Print Type: 4-Page Folded Newsletter (11″ x 17″ folded to 8.5″ x 11″) or 8.5” x 5.5” self-mailer
Featuring thoughtful insights and practical value, the January Printer’s Press newsletter is packed with standout reads, including:
- Cover Story: “A Clean Slate Can Speak Volumes” – inspiring readers to start fresh with clarity and intention
- Print Feature: “When Your Paper Speaks Before You Do” – a powerful argument for branded stationery
- Owner Speaks: “Set the Tone from Page One” – a personalized message on how small print upgrades build lasting impressions
- Travel Spotlight: “Escape to the Desert in Sedona, Arizona”
- Wellness Tip: Intentional habits for a more centered new year
- Extras: Trivia, quotes, recipes, and real-world inspiration (including how Spotify turned digital data into impactful print)
Printer’s Press delivers real value and consistent visibility for your brand, which is why it has been our most popular direct mail package since 1988.
Ideas Collection Website Content
Type: Website Article (Marketing Tip)
Topic: Tech + Print: Myths Nonprofits Should Stop Believing
This month’s Ideas Collection article is tailor-made for print buyers in the nonprofit space. It busts common myths like:
- “Print and tech don’t mix” (Spoiler: QR codes say otherwise)
- “You can’t personalize print” (Hello, variable data!)
- “You can’t track print results” (Yes, you can—just ask your URLs and reply cards)
Paired with a recommended read, The Smart Nonprofit by Beth Kanter & Allison Fine, this tip equips your nonprofit clients to use smart tech and smart print—together.
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.
Encourage your clients to dive in and elevate their marketing efforts now.
Make a Strong Impression This January
With polished print pieces, smart strategy, and digital content that supports your goals, January’s marketing suite is built to help you and your print buyers start 2026 sharp.
Need help choosing or launching your campaigns?
We’re here to help. Let’s talk strategy.
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