While March may still be a few weeks out, smart print shops are already planning ahead—and for good reason. This upcoming month’s content lineup (available now) centers around one of the most practical and underused print tools: labels and stickers.
These small but mighty pieces do more than decorate. They elevate packaging, boost visibility, and give your brand staying power across every touchpoint.
From lighthearted newsletters and high-impact direct mail to a strategic white paper for nonprofits, each piece this month is crafted to spark conversations, reinforce your expertise, and—most importantly—sell more print.
Whether you’re mailing to loyal customers or reaching new prospects, here’s how to make the most of March’s ready-to-launch marketing.
Direct Mail For Printers Subscription Options
FastStart
Help print buyers tell their story with print that performs.
Type: 5.5″ x 8.5″ postcard + 8.5″ x 11″ foldover mailer
The March FastStart campaign delivers a strong message: “Brand It. Stick It. Sell It.”
The feature mailer and postcard promote custom labels as one of the most effective tools for making products pop and packaging stick in customers’ minds. It encourages print buyers to think beyond the basics, offering textures, custom shapes, and finishes like foil or kraft stock.
The inside headline, “From Drab to Fab (Just Add Stickers!),” makes a bold promise, while the (optional) coupon closes the deal:
👉 Save 10% on your next order of 500 or more custom labels or stickers. Offer valid through March 31st.
Why it works:
FastStart makes it easy to promote high-margin label printing by showing clients how small upgrades create big visual impact, perfect for product packaging, events, and promos.
Download Samples
Coffee Break Humor Newsletter
Build rapport with a smile and keep your brand top-of-mind.
Type: Folded Newsletter Self-Mailer
Size: 8.5″ x 14″ flat, tri-fold
Highlighting humor and levity, the Coffee Break newsletter keeps your print shop top-of-mind with laugh-out-loud jokes and a whimsical St. Patrick’s Day sidebar: “Signs You Might Be the Office Leprechaun.”
Sample jokes include:
- “Today I noticed the cover of my ironing board was wrinkled. I laughed at the irony. Then I laughed again… because of the word ‘irony.’”
- “I hate adding stuff to my cart, not buying it, and then getting that email: ‘Did you forget something?’ Yeah, I forgot I don’t have $800.”
You’ll also find a calendar full of quirky April dates (like National Deep Dish Pizza Day and Superhero Day) and short, sticky ad copy promoting seasonal label printing, cleverly tying in with the month’s label theme.
Why it works:
Coffee Break builds a connection without a hard sell. It’s a fun, fridge-worthy piece that reminds readers you’re more than a printer—you’re a trusted partner.
Download Samples
Local Edge
Showcase what makes your print shop the better choice.
Type: 8.5” x 5.5” postcard (EDDM size also included)
The March Local Edge postcard showcases The Local Advantage with a sticky twist.
Featuring headlines like “Support That Sticks” and “Local. Sticky. Smart.,” this postcard promotes labels and stickers as eye-catching tools for spring promotions. It reinforces that local print providers offer more than just great turnaround. They offer community support and professional guidance.
Stats on the back drive the point home:
- “76% of consumers say the label is what first catches their eye.” (Statista)
- “Custom labeling can increase brand recall by up to 60%.” (Luminer Research)
Why it works:
Local Edge helps you promote your label services as both strategic and local. Ideal for small businesses, food and beverage brands, or local retailers looking to refresh their packaging.
Download Samples
National Direct Mail
Bring a polished, professional message to a wider audience.
Type: Three-piece mailing (envelope, postcard, folded mailer) + companion email marketing and social marketing assets
The theme for March’s National Direct Mail package is clear and catchy: “Print That Travels. Branding That Lasts.”
With headlines like “Peel. Stick. Profit.” and “Stick to Your Brand,” the multi-piece campaign makes a persuasive case for why labels and stickers are the silent salespeople of your print arsenal.
It highlights:
- How stickers boost brand recall and reach
- Why labels feel personal and premium
- The lasting impression that tactile print leaves
Why it works:
This ready-to-send campaign helps you scale your label printing services beyond your region—and puts a high-value offer in front of serious print buyers.
Download Samples
Printer’s Press Newsletter
Add value and variety to every mailbox.
Type: 11″ x 17″ folded newsletter; mailer or envelope-ready
The March Printer’s Press newsletter (available for download now) is bursting with lifestyle content and print wisdom.
Choose from two cover stories:
- “A Spring Reset (Without the Overhaul)” – Encouraging small shifts for a season of renewal.
- “Little Labels, Big Impact” – Practical ways to use labels for packaging, promos, and more.
Inside, you’ll find:
- Travel Spotlight – A charming visit to Eureka Springs, Arkansas
- Wellness Tip – Hearing protection tips in honor of World Hearing Day
- Print in Action – Trader Joe’s cheerful stickers that customers love
- Owner Speaks – Real-world examples of how labels work across industries
- Trivia, Top Ten, Recipes & More – From banana pudding to spring cleaning stats
Why it works:
Printer’s Press combines helpful content with subtle print promotion, keeping your shop present in clients’ lives, even when they’re not actively ordering.
Download Samples
Ideas Collection Website Article
How to Make Your Print Materials Drive More Sales
This month’s Ideas Collection article (print tip theme) is all about smart print strategy. Ideas Collection articles are written and put on your website automatically to position you as a print expert and provide inspiration and guidance for your print buyers.
It walks through key ways to ensure print pieces are pulling their weight:
- Start with purpose: What is the job of each piece?
- Focus on the buyer’s problem not just your product
- Equip your sales team with usage context
- Keep materials consistent with other channels
- Measure performance with tools like QR codes and personalized URLs
The article also recommends the book Sales Enablement by Byron Matthews & Tamara Schenk to help clients sell smarter.
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.
Encourage your clients to read the full piece and rethink their print approach.
Quarterly White Paper: How Make Your Nonprofit Appeals More Appealing
This quarter’s white paper is a must-read for any printer working with nonprofit organizations.
It introduces a practical, repeatable marketing rhythm designed specifically for small nonprofit teams—one that helps organizations move from reactive marketing to intentional outreach that builds trust and drives action.
Key takeaways include:
- How to set annual goals that align with mission
- Why quarterly campaigns are more effective (and less overwhelming)
- Smart segmentation strategies that boost response
- How to attract new supporters, not just preach to the choir
- The overlooked power of print to reinforce digital campaigns
“Physical materials build trust and leave a lasting impression,” the paper notes. Use this insight to start conversations about direct mail campaigns, donor letters, flyers, or event materials, then offer to help bring those ideas to life.
How to use your white paper subscription:
- Offer it as a resource to nonprofit clients
- Share it on social media or in email campaigns
- Use it to highlight your shop’s nonprofit expertise
Want a powerful tool to start conversations and sell smarter nonprofit print? White papers help you sell more printing.
Ready to Help Your Brand Stick?
Whether it’s a small label, a large postcard, or a thoughtful white paper, this content lineup is all about maximizing visibility with strategic print.
With these tools, you have everything you need to help clients spring forward refreshed, recognizable, and ready to stick in their customers’ minds.
Explore your options, download the artwork, and launch your campaigns early. The sooner you start, the stronger your results.
Want help choosing or launching your campaigns?
Reach out to talk strategy, fine-tune your messaging, and make postcards the hero of your February marketing.
Not seeing what you need? Explore Custom Marketing Services.
