You don’t have to convince your customers that gratitude matters, but you can show them how print makes it more personal, more powerful, and more likely to be remembered.
The November content lineup (available now) is built around folded cards: a format that offers a simple, timeless way to say thank you, reconnect with loyal clients, or stand out with elegance during the busiest season of the year.
From laugh-worthy newsletters and thoughtful appreciation campaigns to marketing tips that bridge print and tech, each piece is crafted to help you spark stronger connections, elevate your value, and sell more print before year-end.
Whether you use one or all, here’s how to put this content to work for your print business.
Direct Mail For Printers Options
Coffee Break Humor Newsletter
Print Type: Folded Newsletter
Size: 8.5″ x 14″ flat, folds to 8.5″ x 7″
If you want to stay top-of-mind in a light, low-pressure way, the Coffee Break newsletter is your go-to. This edition delivers seasonal humor, quirky trivia, and a December calendar that gives people a reason to keep it on the fridge or in the breakroom.
This month’s featured jokes include:
“I cleaned out my inbox. Now I only have 11,497 unread emails.”
“Being an adult means saying, ‘After this week, things will slow down,’ every week until you die.”
The sidebar article, “If My Life Were a Folded Card…” puts a clever spin on greeting card messages—from “You’re Doing Great (You remembered pants today!)” to “Let’s
Stay in Touch (Until one of us changes phone plans).”
Why it works:
Coffee Break builds brand recognition and emotional connection without pushing a promotion. It’s the kind of mailer people keep, share, or pin up—keeping your name in view all month long.
FastStart
Print Type: 5.5” x 8.5” postcard with bleed and a foldover 8.5” x 11” mailer
The FastStart package for November makes one thing clear: email isn’t the only way to say thanks, and it’s certainly not the most memorable.
With the lead line “Gratitude Deserves Better Than an Email,” this folded card campaign positions print as the preferred way to express appreciation in a distracted world.
Inside, it walks your customers through the benefits of sending branded, customized folded cards with handwritten notes, premium finishes, and meaningful messages. Paired with an (optional) 10% discount coupon, it’s an easy ask.
Use it to connect with businesses wrapping up projects, clients sending holiday messages, teams celebrating year-end milestones, and more!
Local Edge
Print Type: 6″ x 9″ Postcard
The Local Edge postcard, themed around “Gratitude from Right Down the Street,” focuses on local trust and the power of real people behind real print.
With headlines like “Your Thanks. Their Smile.” and stats that back up physical mail’s impact (like handwritten notes boosting retention by 38%), this piece helps your shop stand out in a season full of generic, mass-produced greetings.
Ideal for:
- Strengthening your local reach
- Highlighting quick turnaround and personalized service
- Driving interest in thank-you card campaigns
Why it works:
It’s personal, practical, and positioned for EDDM or targeted lists. Plus, it’s a reminder that local print always delivers more than just ink on paper.
National Direct Mail
Print Type: Three-piece mailing (folded mailer, postcard, and envelope) + social media and email content
The National Direct Mail package is a ready-to-mail campaign designed to reach customers across the country and not just your zip code.
Built around the C.A.R.D. method (Consistency, Appreciation, Relevance, Design), it walks clients through creating branded folded cards that are both visually stunning and emotionally resonant.
Campaign Highlights Include:
- Polished marketing copy and print inspiration
- A “Folded Cards = High-Touch Branding” message
- Three (optional) built-in coupon offers: free consult, 10% off, or free foil/emboss upgrade
Perfect for commercial and service-based clients looking to level up their brand impressions before the year wraps up.
Printer’s Press Newsletter
Print Type: 11″ x 17″ Folded Newsletter, Self-Mailer option, envelope
The Printer’s Press newsletter blends lifestyle content with subtle print promotion—making it ideal for nurturing leads and staying in front of your audience through useful, relevant content.
This issue includes:
- A cover story on managing holiday-season overwhelm
- A print-focused article on how folded cards go beyond thank-you notes
- Trivia, a travel feature (Brown County, IN), wellness tips, and a pretzel bite recipe
You’ll also find the Owner Speaks column reflecting on handwritten cards and the Print in Action story about viral 3D pop-up cards.
Why it works:
It builds goodwill, educates gently, and keeps your shop connected to your audience even when they’re not actively ordering.
Ideas Collection Website Content
Type: Website Article (Tech Tip)
Topic: 5 Trade Show Booth Tips That Make Your Message Stick
Trade shows can be fast, loud, and overwhelming, which is exactly why your visuals need to work harder and smarter. This month’s Ideas Collection article, “5 Trade Show Booth Tips That Make Your Message Stick,” draws from proven psychology and design principles to help your customers create booth materials that cut through the clutter.
Highlights include:
- Keeping messages simple and focused
- Using unexpected visuals or phrases to spark curiosity
- Showing proof through testimonials, stats, or client logos
- Triggering emotional response with imagery and design
- Guiding attendees through a quick story—no long pitch required
This article is a perfect resource for clients prepping for fall trade shows, expos, or community events. It’s also a natural lead-in to conversations about banners, signage, branded displays, and handouts.
Paired with the book recommendation Made to Stick by Chip & Dan Heath, the message is clear: good design doesn’t just attract attention—it helps people remember you after they walk away.
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.
Ready to Put It to Work?
This content lineup gives you everything you need to help your clients send smarter messages, build better relationships, and finish the year strong.
Whether you start with a witty newsletter or a full campaign promoting folded cards, you’ll be offering value and visibility that goes beyond an annual sale.
Choose the pieces that match your print shop’s strengths, personalize them with your branding, and get them into the hands of your customers early. The more you share, the more trust and traction you build.
Need help choosing or launching your campaigns?
We’re here to help. Let’s talk strategy.
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