You don’t have to convince your customers that marketing matters, but you can show them why print is the smartest way to do it.
August’s content lineup (available now) focuses on the often underestimated but always essential envelope. Whether it’s a teaser line, a pop of color, or a polished finish, the envelope is the first handshake of a print buyer’s message.
From witty newsletters to professional marketing packages and smart design insights, each piece below is crafted to help you spark better conversations, elevate your print value, and close more sales. Whether you subscribe to one option or use them all, here’s how to put this content to work for your shop.
Direct Mail For Printers Options
Coffee Break Humor Newsletter
Looking to add laughs and staying power? We got you. 
If you want to stay connected with customers in a lighthearted, casual way, the Coffee Break newsletter is the ideal touchpoint. Printed as a foldable 8.5 x 14 mailer, it features fresh humor, unexpected trivia, and a quirky monthly calendar that makes people smile and remember your name.
This month’s jokes bring beachy laughs and office life chuckles:
“Karen tried ‘quiet quitting’ but forgot to tell her facial expressions. Now the whole office knows.”
“What do you call mail that’s been sunbathing too long? Toastal service.”
The featured sidebar article, “Adult School Supplies Should Totally Be a Thing,” imagines grown-up gear like auto-refilling lunchboxes and passive-aggressive Post-it notes, offering clever fun your readers won’t forget.
Why it works: Coffee Break is a soft sell that builds familiarity. These newsletters often stick around on fridges, in breakrooms, or are passed to a friend, which means your name stays visible long after delivery.
FastStart
Help print buyers tell their story with print that performs.
The FastStart package for August centers on envelope impact. Delivered in a 5.5” x 8.5” postcard with bleed and a foldover 8.5” x 11” mailer, this content invites your clients to reimagine the power of a polished first impression.
The headline, “Sealed with Style. Opened with Interest,” sets the tone for showcasing high-quality envelope printing. Teaser options like “Make Them Curious Before They Open It” and “First Looks Matter” remind recipients that envelopes influence open rates and brand perception.
Use this piece to connect with businesses that send invoices, invites, or seasonal promos. The 10% discount coupon makes it easy for them to try something new, while the visuals show exactly what’s possible.
Local Edge
Showcase what makes your print shop the better choice.
This month’s Local Edge postcard, themed “The People Advantage,” underscores the value of personalized, locally printed mail. Featuring headline options like “Heat Up Your Outreach” and “Bold Outside. Brilliant Inside,” this postcard reminds prospects that the right envelope makes people pause and open.
“Printed local. Handled by real people. Designed to carry your message with purpose.”
On the reverse, data points from Epsilon and InfoTrends back it up that consumers trust and open personalized direct mail more than digital messages.
Ideal for printers looking to strengthen their local outreach and/or those who prefer an EDDM option.
National Direct Mail
Deliver big results with small details.
The National Direct Mail package helps you reach big, with no zip code limits. This three-piece mailing (folded mailer, postcard, and envelope) makes the case for envelopes that do more than deliver; they build trust at first glance.
Teaser headline: “Your First Impression Starts Here.”
Core message: Envelopes should match the tone, purpose, and personality of the message inside.
Did you know? According to the Direct Marketing Association, colorful envelopes can increase response rates by up to 20%.
Use this to attract commercial clients who need to look professional and polished: law firms, consultants, and financial advisors. Bonus: built-in optional coupons offer a free envelope artwork review, a 10% discount, and an upgrade to premium paper.
Printer’s Press
Smart, interesting, and fun to read, the Printer’s Press newsletter is our most popular direct mail option and for good reason. This 4-page mailer blends lifestyle content, marketing insights, and soft-sell print promotion that helps you stay connected without pushing too hard.
This issue’s highlights include:
- A relatable cover story: “If Adults Had Back-to-School Season”
- Travel tips featuring Whidbey Island, WA
- Natural wellness advice for immunity boosts
- A print-focused article on envelope teaser lines
Also included are trivia, recipes, and layout sections you can customize with your branding or messages.
Best for printers who want to nurture leads and stay visible without always needing a sales pitch.
Ideas Collection Website Content
Designing for Attention: The Art of Tension
The August Ideas Collection article explores how tension in design keeps audiences engaged. From contrast and space to typography and rhythm, this piece gives actionable ideas to help your clients’ print stand out and print with you.
Highlighted insights include:
- Create contrast to lead the eye and build anticipation.
- Break repetition to disrupt patterns and create intrigue.
- Delay the reveal to build curiosity.
Use this as a conversation starter:
“Want your next postcard to feel more dynamic? Let’s explore design tension to boost impact.”
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.
Ready to Put It to Work?
Whether you’re starting conversations with a lighthearted newsletter or selling high-end envelope design, the August content lineup is designed to help you do one thing: sell more printing.
Pick the tools that match your shop’s strategy, personalize them with your brand, and get them in the hands of your customers. The more you share, the more visibility, and value, you build.
Need help choosing or using your content?
We’re here to help. Let’s talk strategy!
