Made For Each Other: How to Sell More Color Printing

Sonny and Cher.

Peanut butter and chocolate.

Direct mail and websites.

All of those pairs really work well together. Here’s one more to add to the list…

ColorMatters postcards and Websites For Printers websites.

Starting now, Marketing Ideas For Printers customers can promote a new landing page that not only talks about the benefits of color printing, but also includes a clear call to action to encourage website visitors to purchase color printing. This new landing page is built into the website of every Marketing Ideas For Printers customer that uses both ColorMatters and Websites For Printers. Here’s how it works.

Produce your ColorMatters postcard just as you always have, but add /ColorMatters to the end of your website address, like this:


Now, when your customers see your ColorMatters postcard, they’ll be directed to the new ColorMatters landing page (, for example). On the landing page, they’ll be greeted with graphics that match the ColorMatters postcard you sent them, along with a strong nudge to purchase color printing from you.

But what about customers who might not have received your ColorMatters postcard yet? What if they’re just coming to your website unprompted? You also have the option to display a Home Page Callout Box that links directly to your ColorMatters landing page. The callout box features graphics that complement the postcard, along with a strong sales message, highlighting the many benefits color printing provides. Customers familiar with your postcard campaign will notice the connection right away, while others will see the sales message and be encouraged to follow the link to learn more about how you can help them with their color printing needs.

So there you have it … two items that complement each other to create something great! Like Romeo and Juliet. Lennon and McCartney. Bacon and Eggs.

Enjoy your new combination!