You don’t have to convince your customers that connection matters in February, but you can show them how simple, tangible pieces like postcards and newsletters make that connection feel warmer, more personal, and harder to ignore.
The February 2026 Direct Mail For Printers content lineup (available now) leans into postcards and small-format print as the easiest way to say “we’re thinking of you” without a complicated campaign. From humor-filled newsletters and local postcard promotions to a nonprofit messaging guide, every piece is designed to help you start conversations, build loyalty, and sell more print with kindness at the center.
Whether you use one piece or build a full campaign, here’s how to put this month’s content to work for your shop.
Direct Mail For Printers Options
Coffee Break Humor Newsletter
Print Type: Folded newsletter self-mailer
Size: 8.5″ x 14″ flat, trifold
The Coffee Break newsletter is all about lighthearted connection, packed with clean jokes, a playful Valentine’s-themed sidebar, and a March 2026 calendar full of quirky dates and historical moments. This issue includes groan-worthy winners like:
What’s the best outfit for February 2nd? A tu-tu.
I got my significant other a fridge for Valentine’s Day. You should’ve seen their face light up when they opened it!
The sidebar article, “Valentine’s Day: Budget Edition,” offers funny, low-cost ideas —from DIY cards and “love coupon” books to candlelit takeout and cardboard-box picnics—perfect for giving readers a smile and a few conversation starters. With the calendar highlighting everything from National Grammar Day to Quirky Country Music Song Titles Day, it’s an easy piece for customers to pin up and keep.
Why it works:
Coffee Break keeps your brand in front of customers in a low-pressure, high-enjoyment way. It’s the kind of mail people keep, share, and stick on the fridge, quietly reinforcing that your shop is their go-to local printer.
FastStart
Print Type: 5.5″ x 8.5″ postcard with bleed + 8.5″ x 11″ foldover mailer
This month’s FastStart direct mail package zeroes in on one core idea: postcards are marketing people actually see.
Centered around the theme “Postcards People Love,” the feature mailer contrasts skipped emails with postcards that get seen, held, and remembered, making the case that small pieces can drive big results.
Inside, it walks through why postcards are such a wise choice: always visible, distraction-free, fast to produce, affordable, and great for loyalty-building touches. A heartfelt Owner Message reframes Valentine’s Day as a relationship moment, encouraging businesses to send postcards that say “we appreciate you,” “come back soon,” or “don’t miss this offer.” The piece also highlights how your shop can handle design, printing, and mailing, and includes an optional ready-made coupon for $10 off the next postcard order to help you drive immediate response.
Why it works:
FastStart gives you a polished way to promote postcard printing and mailing as a quick win for your customers (perfect for thank-yous, promos, and seasonal campaigns) while positioning your shop as the partner who makes it all easy.
Local Edge
Print Type: 8.5” x 5.5” with bleed; 9″ x 6.5″ Every Door Direct Mail (EDDM) file also included
The Local Edge postcard theme this month is “The Print Advantage,” highlighting how a local printer plus a simple postcard can outperform complicated digital efforts.
With front-side headlines like “More Than a Mailer” and “Small Format. Big Results.” and copy that reminds readers that postcards get seen, held, and remembered, it frames print as the straightforward way to drive business without overthinking the strategy.
On the back, the postcard leans into proof and practicality: stats about print-driven repeat purchases and QR code engagement, plus flexible messaging on using postcards to follow up, promote offers, invite, or say thank you. It also underscores what only a local provider can offer, such as fast turnaround, a variety of sizes and finishes, expert guidance, and EDDM-ready options for neighborhood outreach.
Why it works:
Local Edge helps you tell a strong “buy local” story while selling more postcards. It’s ideal for showing how your shop combines strategy, service, and speed in one simple, high-impact format.
National Direct Mail
Print Type: Three-piece mailing (envelope, postcard, and folded mailer) + companion email and social content
The National Direct Mail campaign for February showcases postcards as a high-visibility, high-trust marketing tool that works far beyond the inbox.
With an envelope teaser, “Love at First Sight: Postcards That Get Noticed,” and a coordinating postcard headlined “High Visibility. Instant Connection,” the package positions postcards as the best way to make every message pop and stay top-of-mind.
The main mailer carries the theme further: postcards are “refreshingly simple and impossible to ignore,” delivering an instant message with no clicks or logins. It outlines key benefits (front-and-center impact, versatile uses, and cost-effective reach), then offers five practical ways to use postcards, from thank-you notes and seasonal promos to loyalty rewards and everyday brand touchpoints.
A bonus stat notes that 75% of people trust direct mail more than digital ads, and the piece is supported by three flexible, optional coupon offers (artwork review, percentage discount, and free gloss upgrade) to help your prospects say “yes” quickly.
Use National Direct Mail to promote your postcard services well beyond your local market and give your clients a ready-made campaign that can be adapted to their own list, region, and brand.
Printer’s Press Newsletter
Print Type: 11″ x 17″ folded newsletter; self-mailer or envelope option
The Printer’s Press newsletter this month is anchored in one central idea: small gestures and small print pieces can carry a lot of heart.
The standard cover article, “A Little Kindness Goes a Long Way,” reflects on February as an “in-between” month and offers easy ideas like sending postcards, dropping off treats, or thanking local helpers to make someone’s day. An alternate cover, “A Little Card with a Lot to Say,” focuses directly on why postcards still work in a cluttered, digital world and how they pair beautifully with tools like EDDM.
Inside, readers will find:
- Travel Feature – “A Slow Weekend in Savannah, Georgia”: A charming look at slow travel, cobblestone streets, moss-draped oaks, and Southern food that encourages readers to dream a bit and explore.
- Wellness Article – “Write It Down. Send It Out. Feel Better.” A wellness-focused piece on how writing postcards, gratitude notes, or one-line journal entries can boost mental and emotional health.
- Advertorial – “Postcards + EDDM = A Big Local Win”: A practical explanation of how EDDM works, illustrated with a local coffee shop example, and positioned as a smart way to pair your postcard printing with targeted delivery. Ideal for sparking conversations about local campaigns.
- Recipe & Pop Culture Tie-in: A crispy fried green tomatoes recipe and a brief Kathy Bates bio tie into Southern flavor and film nostalgia, making the issue fun, memorable, and sharable.
- Trivia, Top Ten & Guess the Year: Mail-related facts, Valentine’s Day spending trends, and a “Guess the Year” feature packed with cultural touchpoints round out the newsletter and keep readers flipping pages.
Why it works:
Printer’s Press weaves lifestyle, wellness, travel, and print education together, giving your shop a trustworthy, friendly voice that shows up regularly—whether or not your customers are currently ordering.
Ideas Collection Website Content
Type: Website Article (Marketing Tip)
Topic: 5 Tips to Craft Non-Profit Print Materials That Engage and Convert
This Ideas Collection Marketing Tip is all about helping nonprofits move beyond “informing” and into inspiring action with their print.
The article walks through five clear strategies: leading with what matters most, using everyday language, centering the donor (“you”) instead of the organization, simplifying the call to action, and pairing the message with purposeful, uncluttered design.
Highlights include writing headlines that convey urgency and relevance (“Help Us Feed 50 Families Before Friday”), avoiding buzzwords, and ensuring each piece includes one clear, simple next step—such as “Donate Now” or “Return This Card.” The article also emphasizes visual hierarchy and layout choices that support the ask rather than distract from it, and it’s paired with a book recommendation, Words That Work: It’s Not What You Say, It’s What People Hear, to dig deeper into effective messaging.
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.
Use this article to start conversations with nonprofit clients about appeal letters, event invitations, impact reports, and donor mailings—then segue naturally into how your shop can help write, design, and print pieces that truly move people to act.
Ready to Turn Kindness into Campaigns?
This February lineup gives you everything you need to show customers that small print pieces can do big relationship work, from newsletters that entertain and educate to postcard campaigns that are fast, visible, and easy to send.
Whether you start with a humor-filled Coffee Break newsletter, a local postcard push, a nationwide National Direct Mail campaign, or an online article that speaks directly to nonprofits, you’ll be offering your clients clear, usable ideas that naturally lead back to your presses.
Choose the pieces that best match your strengths, add your branding and offers, and get them into your customers’ hands early in the month. The more you show up with helpful, done-for-them marketing, the more trust, loyalty, and print volume you’ll build.
Want help choosing or launching your campaigns?
Reach out to talk strategy, fine-tune your messaging, and make postcards the hero of your February marketing.
Not seeing what you need? Explore Custom Marketing Services.
