We’ve heard it before, and maybe you’ve even said it yourself:

“I delete most of the emails I get. I don’t think email really works.”

It’s an honest thought. But here’s the thing: you aren’t your print buyer. Just because email doesn’t resonate with you doesn’t mean it doesn’t work.

In fact, many of your print buyers rely on email as their primary way of hearing from businesses they trust. Some aren’t active on social media. Some toss printed mail in the trash. Some skip websites altogether and just wait for updates to hit their inbox.

Visibility For Printing Companies Matters

If you’re not showing up where your customers are paying attention, even if that’s not where you prefer to engage, you’re invisible.
And when you’re invisible, you’re forgotten.

That “I didn’t know you did that” moment?
That’s the sound of a missed opportunity echoing in your inbox.

You’re Not Trying to Reach Everyone. Just the Right Someone.

It’s easy to assume your audience behaves like you do. But marketing works best when you meet people where they are, not where you wish they were.

Even if 90% of your list scrolls past your email, that remaining 10% may be your best leads. The ones planning a postcard campaign. Or looking for someone local to handle nonprofit appeal letters. Or wondering who can get 1,000 rack cards out the door by Friday.

The key is being there when the need hits.
Not being there at all guarantees they won’t call you.

Why Let Us Handle It?

Email marketing doesn’t have to be a full-time job. With Email Marketing For Printers, we take the writing, designing, and sending off your plate.

You get:

• A Product of the Month email that keeps your services top of mind
• A Holiday-themed email that adds personality and timeliness
• An Ideas Collection email (if you use our website or plugin) that positions you as a marketing expert

That’s three smart, strategic emails each month, created and sent for you.

You stay visible.
You stay relevant.
You stay in the running when a print need pops up.

Email Isn’t a Silver Bullet, But It’s a Smart Bet

No one marketing channel works 100% of the time.

That’s why you don’t just rely on walk-ins, or postcards, or your website alone. Email is part of that mix, a low-lift, high-ROI way to remind your audience that you’re here and ready to help.

If you’ve written it off in the past, now might be the time to take another look.

We’d be happy to show you how it works. Give us a call at (800) 736-0688. Because staying in the inbox might be the simplest way to stay top of mind.